Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Analysis: Facebook has become a $770 billion clone factory

Analysis: Facebook has become a $770 billion clone factory

There was an exciting moment four years ago when it seemed like Facebook was doing something truly jaw-dropping. The company set up a new hardware division called Building 8, staffed it with scientists and engineers overseen by an executive from DARPA, and announced it was building technology to help you type with your brain and "hear" with your skin.

While it was unclear whether the bold idea would ever actually materialize, it felt innovative and different than anything the company had ever done -- a moonshot factory like Google had long been known for. But then the DARPA executive left Facebook a few months later; a year after that, Building 8 was renamed Portal, as in the Portal smart speaker Facebook made to compete with a similar product from Amazon (AMZN).

Facebook remains one of the most valuable, largest and best known technology companies in the world. It, along with Google, dominates the online advertising market. But in recent years, it has made far more headlines for cloning popular features from competitors than it has for building innovative features and products first on its own.

Instead of brain tech or other novel hardware devices, Facebook has released a long list of copycat products lifted from YouTube, Twitch, TikTok, LinkedIn, Pinterest and Slack. Facebook has taken on popular dating apps, launched a Craigslist competitor, and famously ripped off Snapchat's most popular feature Stories in 2016, shortly before the latter went public. And according to a report this week, Facebook is now looking to do the same with Clubhouse, the audio-focused app of the moment.

In addition to copycatting, when Facebook couldn't beat 'em, it bought 'em. It acquired Instagram in 2012, as well as WhatsApp and Oculus.

Some of these efforts have led to scrutiny from regulators in the United States. Facebook has been accused of using "its dominance and monopoly power to crush smaller rivals and snuff out competition," in the words of New York Attorney General Letitia James, who is leading a group of attorneys general in investigating the company for potential anti-competitive practices. (Facebook previously said that its acquisitions were cleared by regulators and that users choose their services because they deliver value.)

But the consistent, and very public, cloning efforts also raise fundamental questions about Facebook's ability to innovate, which is often thought of as the lifeblood of any technology company. Facebook is certainly not the first or only tech company to copy products -- every online platform has seemingly copied TikTok to some degree, including Snapchat and YouTube. But it's also hard to remember the last time Facebook created something truly innovative that was its own.

Tucker Marion, an associate professor at Northeastern University focused on entrepreneurship and innovation, said copying and acquiring rivals isn't a bad strategy, but it needs to be coupled with the company also pursuing its own original ideas.

"You really can't sustain yourself unless you're doing that," he said. "At some point you're going to face a reckoning and look in the mirror and realize you're the ancient quarterback that needs to do something else."

A representative for Facebook did not immediately respond to a request for comment on this story.

To be fair, innovating is difficult and moonshots are just that. Google has burned billions of dollars on projects ranging from its ambitious internet balloon venture to self-driving cars and has become more diligent about shuttering tractionless experiments.

Facebook has taken some notable swings in the years since it introduced the News Feed in 2006 -- months after Twitter launched -- and helped change the way people consume information online. It debuted the Facebook phone (flopped), experimented with a solar-powered flying internet delivery drone (which it killed), and a new cryptocurrency (TBD, but some early struggles). Many other flops can be seen littered all over a user's homepage in the form of seldom, if ever, used buttons.

On the other hand, some of its efforts to mimic rivals have been hugely successful. Instagram Stories, its Snapchat clone, has become a default way of communicating and connecting for millions of people, myself included. Facebook Marketplace has emerged as a popular and seemingly safer alternative to Craigslist (at least I feel that way), and it's become my go-to way to sell things locally. (I've also bought a coffee table, multiple pieces of art and a desk on Facebook Marketplace, just in the past year.)

On Wednesday, after the New York Times reported that Facebook is developing an audio chat product that is similar to Clubhouse, Facebook spokesperson Joe Osborne said the company is "always exploring ways to improve" the audio and video experience. Osborne also added that constant iteration and improvements on ideas and products is the story of Silicon Valley, and as a result it creates more choices for consumers.

To some extent then, Facebook has openly embraced the role of an iterator rather than an innovator.

As Kevin Systrom, the cofounder and former CEO of Instagram, once put it when asked about the copying issue: "Imagine the only car in the world was the Model T right now. Someone invents the car, it's really cool, but do you blame other companies for also building cars that have wheels and a steering wheel and A.C. and windows? The question is, what unique stuff do you build on top of it?"

In many ways, that's true. The typical consumer doesn't care who thought of the idea first; they care who executed it best. Apple didn't invent the smartphone, it just built the best one at the time. That's also why Instagram Stories quickly trounced Snapchat's entire user base in less than a year, even though Facebook wasn't the one that invented disappearing posts. And it's also why Reels, the short form-video feature, has struggled to gain traction and compete with TikTok's powerful recommendation algorithm.

Even its brain-typing tech wasn't totally novel. Less than a month earlier, Elon Musk teased plans to hook up brains with computers. Other brain-computer interfaces have been in the works for decades. And yet, I can't help hoping to wake up one day to a pitch from Facebook that it has indeed invented something as breathtaking as a brain reader, rather than yet another version of a product we've already seen.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
NATO Members Agree to 5% Defense Spending Target by 2035
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
International Astronaut Team Launched to Space Station
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
Oil Prices Set to Surge After US Strikes Iran
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
×