Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

The Rock ranked as most valuable Instagram star

Dwayne "The Rock" Johnson has topped Instagram's rich list as the celebrity who can charge more than any other for a sponsored post, research suggests.

The wrestler-turned-actor could charge advertisers more than $1m (£790,000) per post last year, according to the tech firm Hopper HQ.

The Fast and Furious star knocked socialite Kylie Jenner off the top spot as her earnings fell.

She has 182 million Instagram followers, while he has 187 million.

To work out a celebrity's worth on the social media platform, Hopper HQ looks at the number of followers they have, and the level of engagement on their posts, such as likes or comments.

It does not, however, give figures for the amount of revenue generated by stars on the platform.

Other high value personalities on its list for 2019 included footballer Cristiano Ronaldo, who was worth $889,000 per post, and socialite Kim Kardashian, who could charge $858,000.

Earlier this year, Dwayne "The Rock" Johnson was crowned by Forbes as the highest-paid actor in the world, having earned nearly $90m last year before tax.

Outside of his film work, the action star has a major commercial partnership with Under Armour, the US sports brand he signed with in 2016.

He has also been sponsored by tech giant Apple and the Norwegian bottled water brand Voss, in which he holds a stake.

However, his current list of endorsement deals on Instagram appears surprisingly short.

Scrolling through is feed, aside from selfies of the muscle-bound actor working out, most of The Rock's recent posts promote his own Tequila brand, Teremana.

Other than that, his promotional posts are largely for new episodes of The Titans, an NBC TV series which he hosts, or films in which he stars, such as upcoming DC Comics feature Black Adam.

The 10 celebrities who can charge the most per Instagram post


1. Dwayne 'The Rock' Johnson, 187m followers - just over $1m per post

2. Kylie Jenner, 182m followers - $986,000 per post

3. Footballer Cristiano Ronaldo, 225m followers - $889,000 per post

4. Socialite Kim Kardashian, 176m followers - $858,000 per post

5. Pop star Ariana Grande, 191m followers - $853,000 per post

6. Actress and singer Selena Gomez, 180m followers - $848,000 per post

7. Pop star Beyoncé Knowles, 149m followers - $770,000 per post

8. Pop star Justin Bieber, 139m followers - $747,000 per post

9. Pop star Taylor Swift, 135m followers - $722,000 per post

10. Footballer Neymar da Silva Santos Junior, 139m followers - $704,000 per post

"Dwayne 'The Rock' Johnson has had an incredible year as he continues to dominate Hollywood with blockbuster hits, including Fast & Furious and the second Jumanji film," said Mike Bandar, co-founder of Hopper HQ.

"It was particularly interesting to see the star rise in Instagram fame this year as he moved up six places in the list and overtook reigning champion Kylie Jenner."

In May, Forbes magazine removed reality TV star and cosmetics entrepreneur Kylie Jenner from its list of billionaires, accusing her family of inflating the value of her makeup business.

This year was the first time in four years in which a Jenner or Kardashian wasn't top of Hopper HQ's Instagram celebrity rich list.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
House Republicans Move to Defund OECD Over Global Tax Dispute
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
Intel Reports Revenue Beats but Sees 81% Rise in Losses
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
CEO Resigns Amid Controversy Over Relationship with HR Executive
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
Tulsi Gabbard Unveils Evidence Alleging Political Manipulation of Intelligence During Trump Administration
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Air India Pilot’s Mental Health Records Under Scrutiny
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Moonshot AI Unveils Kimi K2: A New Open-Source AI Model
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Bitcoin Reaches New Milestone of $116,000
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
×