Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Russian "Lidl" Aims to Break into Hungarian Market

The Mere supermarket chain, often referred to as the Russian equivalent of Lidl, has announced ambitious plans to establish its presence in Hungary.
According to an email acquired by haszon.hu, the company aims to achieve a turnover of 700 million euros across 200 stores in Hungary within the next three years.

Sent out to potential business partners at the end of February by representatives of the Russian discount chain, the correspondence outlines the company's aggressive expansion strategy, including the opening of 20 stores in Budapest and its agglomeration within the next year.

Haszon.hu recalls that the Russian retail chain was founded in 2009 and has since expanded to about 2,500 stores across 20 countries. Similar to Aldi and Lidl, Mere operates as a so-called hard discount chain, offering products at low prices. The email promises that their prices will be 20% lower than the market average, thanks to direct cooperation with manufacturers, strict cost control, and minimal commercial markup. The stores, typically 1,000 square meters in size, are known for their spartan setup, with products being offered directly from boxes or pallets.

In 2022, due to sanctions related to the Russo-Ukrainian War and resulting supply difficulties, Mere was forced to close its stores in Austria, Belgium, France, Germany, Spain, and the UK. However, they have since attempted to re-enter the Belgian market under the MyPrice brand. According to Lebensmittel Zeitung, a German food industry newsletter, the Russian discount chain has not completely abandoned its European endeavors but is now focusing on Eastern Europe. The region's fragmented retail market and smoother supply chains are seen as favorable conditions for Mere's operations, as reported by haszon.hu.
Newsletter

Related Articles

0:00
0:00
Close
Elon Musk's AfD Endorsement Ignites Controversy from neo-Nazis who accuse the AfD of being what they themselves are
Chinese startup AGIBOT has started large-scale manufacturing of versatile humanoid robots.
EU Orders Apple to Open Up: A Bold Move Against Corporate Monopolies
Trump Recognizes Some Advancement in Ceasefire Initiatives for Ukraine Conflict
Tragic Loss in the Montserrat Mountains: Mango Founder Isak Andic Passes Away in Hiking Accident
Hungary's Balancing Act: Boosting Influence While Managing Economic Stability and Political Controversies
Failing the Test of Leadership: Netanyahu's Security Missteps
Pope Francis' Call for Compassion: Balancing Humanitarian Needs with Socio-Economic Realities
Pozitív Fordulatok és Új Lehetőségek: Oktatás, Gasztronómia és Sport Magyarországon
Magyarország szerepe az uniós szankciók kérdésében: Az energetikai stabilitás és az EU egységének egyensúlya
Romanian Authorities Thwart Armed Mercenary Plot, Drawing Parallels to U.S. Capitol Riot
Strategic Explosions: The Volatile Intersection of Guerrilla Tactics and Geopolitics in Ukraine
Austria's Dilemma: Repatriation of Syrian Refugees Amidst Fragile Peace
The Rising Tide of Aridity: Unmasking a Global Threat
Polarization: The Word That Unites a Divided Era
The TikTok Conundrum: A Battle for Free Speech and Innovation
A Test of Balance: Self-Defense and Judicial Equity in Germany
The Compass of Time: Unraveling the 2024 Person of the Year
Swift's Epoch: Revolutionizing Concert History with the Eras Tour
Storm Darragh Ravages the UK: A Pre-Christmas Tempest of Destruction
Enduring Peace or Strategic Uncertainty: Zelensky's Bold Plea Amidst Ukraine's Woes
Notre-Dame Rises Again: A Symbol of Resilience Amidst Turbulent Times
UAE Invests in Quantum Leap: A Bold Move Towards a Trillion-Dollar Future
Dutch Parliament's Controversial Motion Ignites Nationwide Protests
Integration or Intrusion? The Dutch Debate Over Migration Data
Bananas and Cocaine: The Unseen Paths of a Global Epidemic
The Surveillance Mirage: When Millions of Cameras Fail to Deliver Justice
Navigating the Digital Storm: Taylor Swift's Diplomatic Dance in Celebrity Showdowns
Justice Denied: Outrage in Germany as Legal System Fails Rape Victim
Storm Darragh's Menace: UK Prepares with Rare Emergency Alert
Guardians of Safety: Balancing Security and Freedom in Modern Europe
Germany Averts Christmas Market Terror Attack Amid European Political Turmoil
The European Energy Conundrum: Navigating Dependency and Independence
France at a Crossroads: Navigating Political Tumult and Economic Divergence
Britain Leads Charge in AI Safety Amid Global Challenges
A Conflict Beyond Borders: Navigating the Complexities of Israel and Gaza
Georgia's EU Saga: Aspirations, Challenges, and a Nation Divided
Macron's Gamble: Navigating France's Political Tempest
Macron Faces Political Upheaval Amidst France's Government Collapse
Addressing the Human Toll: Europe's Struggle Against Human Trafficking
Georgia's Democratic Challenge: Balancing Between Europe and Sovereignty
Major Events Unfold Worldwide: From New York Tragedy to Californian Quake Relief
A Name’s Ascent: Muhammad Tops Baby Name Charts in England and Wales
Nepal Embraces China's Belt and Road Initiative: A New Geopolitical Battleground?
Georgia's Political Turmoil: A Nation Divided Amid Opposition Crackdowns
Bitcoin's Historic Leap: A New Era or Just Another Bubble?
Nissan’s Challenge: Preserving a Legacy in the Age of Electric Vehicles
South Korea's Democracy Tested: President Yoon’s Martial Law Reversal Sparks Political Reckoning
China Restricts Export of Key Minerals to the US Amid Trade Tensions
Seoul in Crisis: Yoon Suk Yeol's Martial Law Blunder Triggers Political Upheaval
×