Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

London Launches $8.4 Million Tourism Campaign As Covid Restrictions Ease

London Launches $8.4 Million Tourism Campaign As Covid Restrictions Ease

The "Let's Do London" campaign will target day-trippers & overnight visitors to the capital from across the UK amid restrictions on international travel.
London Mayor Sadiq Khan launched a campaign on Monday to bring tourists back to the British capital, ahead of a planned easing of government coronavirus restrictions across England.

The £6 million ($8.4 million, 7 million euro) campaign by Khan's office with the capital's tourism and transport bodies will look to drive domestic tourism to hospitality, culture, nightlife and retail venues in the city.

The plans are designed to boost the sectors, which have been badly hit by months of closures and lockdown curbs during the pandemic.

Prime Minister Boris Johnson is expected on Monday to confirm the next stage of his government's roadmap out of lockdown from next week, including a return to indoors mixing, and the reopening of cinemas and theatres.

Khan, who on Saturday was re-elected for a second term as mayor, called the initiative "the biggest domestic tourism campaign London has ever seen".

"This is about getting the message out to Londoners and people across the country that our capital stands ready to entertain, inspire and enthral once again," he said.

The "Let's Do London" campaign will look to target day-trippers and overnight visitors to the capital from across the UK, given ongoing restrictions on international travel.

Analysis by Britain's tourism sector has shown consumer spending in central London by overseas tourists was £7.4 billion lower throughout 2020.

Domestic tourists will have spent £3.5 billion less, it added.

"Our new campaign is bringing together many of the capital's leading organisations and venues to offer an unparallelled experience for anyone visiting the capital throughout the year," Khan said at the city's riverside Globe Theatre.

The year of events will begin with the unveiling of public art installations by influential British artist David Hockney and London designer Yinka Ilori.

Road crossings and streets in the West End theatre district -- will also be transformed as part of an initiative involving Royal Academy artists.

London's V&A museum will showcase an exhibition on Lewis Carroll's children's book "Alice in Wonderland" while Shakespeare's Globe will stage a series of "Midnight Matinees".

In June, the British capital plans to see the return of sporting events including the Wimbledon tennis championships. London will also host eight games in the Euro 2020 football tournament, including semi-finals and the final.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
House Republicans Move to Defund OECD Over Global Tax Dispute
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
Intel Reports Revenue Beats but Sees 81% Rise in Losses
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
CEO Resigns Amid Controversy Over Relationship with HR Executive
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
Tulsi Gabbard Unveils Evidence Alleging Political Manipulation of Intelligence During Trump Administration
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Air India Pilot’s Mental Health Records Under Scrutiny
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Moonshot AI Unveils Kimi K2: A New Open-Source AI Model
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Bitcoin Reaches New Milestone of $116,000
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
×