Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Coca-Cola Unveils a Novelty: Behind the Scenes are Neuroscience and Artificial Intelligence

Coca-Cola has released its latest innovation: the Coke SoundZ app and instrument that enables anyone to create music from the sounds of its beverages.
The company revealed that artificial intelligence (AI) plays a role in this, though the specifics of what happens behind the scenes are kept under wraps.

Once again, Coca-Cola has turned to artificial intelligence (AI) for its creative process. Previously, the company had developed a new beverage, Y3000, with the help of algorithms, but this time, AI is being used not to craft flavor profiles but to compose music.

This new application utilizes advancements in neuroscience and artificial intelligence to simulate the experience of consuming a particular product of the company. Through the Coke SoundZ app, users can create their own music using the sounds associated with opening a bottle and consuming the beverage. According to the company, these transmitted sounds "most likely evoke pleasant feelings in our brains."

The app's interface features five buttons that produce sounds related to the soda, along with an AI generate button that initiates music generation, as reported by The Drum. The company has been tight-lipped about the precise role AI plays in this process.

The company also did not delve into specifics of how it has applied findings from neuroscience, merely stating that Katherine Lewis assisted in the development. Lewis is a researcher of cognitive activities at the University of Oxford and a science communicator.

Lewis explains that sounds associated with consuming the product such as fizzing, sipping, and others trigger a sense of anticipation in the brain, leading to the release of dopamine. She claims that this theory was integrated into the artificial intelligence to enable the app to produce uplifting and enjoyable sounds.

Additionally, Coca-Cola has released a physical version of the app in the form of a bottle, further blending the digital and physical experiences of its brand.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Controversial Release Culminates in Severe Budapest Collision: The Freeing of a Convicted Human Trafficker
Rising Concerns: The Impact of Synthetic Chemicals on Global Child Health
Massive Cyberattack Disrupts Slovakia's Land Registry System
Elon Musk Praises German Far-Right Figure Alice Weidel in Controversial Live Discussion
Italian Mayor Strives to Halt Sale of Historic Neapolitan Islet
Unprecedented Sanctions Levied on Hungarian Handball Team After On-Field Protest
Raging Wildfires Devastate Los Angeles Region
Tragedy Strikes Montenegro as Shooting Toll Rises to Thirteen
Police Investigation Intensifies Around Hungarian Musician Delhusa Gjon
Hollywood at a Standstill: Wildfires Bring Film Industry to a Halt
Pentagon Issues Stark Warning Amid Escalating U.S.-Russia Tensions
Elon Musk's Global Political Maneuvering Causes Ripples Across Europe
Elon Musk Engages European Leaders in a War of Words
Toxic Strychnine Envelopes Sent to Belgian Prime Minister Unveiled
Elon Musk Sparks Debate with Praise for Germany's Far-Right AfD Leader on Social Media
California Wildfires Set to Become Costliest in U.S. History
Financial Woes Force SCM Gloria Buzău to Withdraw from Romanian Handball Championship
A Nation Mourns: The State Funeral of Former President Jimmy Carter
A Farewell to Jimmy Carter: A Nation Bids Goodbye to a Former President
Unprecedented Sanctions on Mosonmagyaróvári Players for On-field Protest
Hollywood Stars Flee as Wildfires Rage in Los Angeles
Raging Wildfires in Los Angeles: A Heartwarming Tale Amidst Tragedy
Ravaging Flames: The Human Stories Behind the California Wildfires
Wildfires Threaten LeBron James' $23 Million Mansion in Los Angeles
Teenager Fatally Stabbed at Bedford Bus Station
Tragedy Strikes in Bedford: Teenager Fatally Stabbed at Bus Station
Devastating Wildfires Scorch Los Angeles: Paris Hilton's Home Reduced to Ashes
Tragic Incident in Hungary: Sixty-Year-Old Man Confesses to Killing Wife
Tragic Incident in Fót: Man Arrested for the Murder of His Wife
Released Human Trafficker Crashes into Family Car in Buda
Delhusa Gjon: Police Investigation Intensifies Amid Alleged Misconduct
Water Shortages Hamper Efforts as Los Angeles Wildfire Claims More Lives
Santa Ana Winds Fuel Ferocious Wildfires in Los Angeles
Desert Winds Ignite Vast Wildfires Across Los Angeles
Devastating Wildfires Ravage Los Angeles: Smoke Chokes and Homes Turn to Ash
Mass Layoffs Announced at Budapest's Marketing Firm amid Budget Cuts
Honoring a Legacy: Jimmy Carter's State Funeral Unites Past and Present Leaders
Former Presidents Reunite at Jimmy Carter's State Funeral
Pentagon Issues Dire Warning on Russia Amid Heightened Global Tensions
Legal and Political Challenges Surrounding Donald Trump Intensify
Hungarian Minister Sanctioned: A Surprise Move by the United States
Raging Wildfires in Los Angeles Claim Prominent Hollywood Homes
Elon Musk's Increasing Influence on European Politics Sparks Controversy
Formerly Convicted Human Trafficker Involved in Serious Accident in Budapest
Meta's Policy Shift Mirrors Trump's Views, Claims Whistleblower Frances Haugen
Frances Haugen Criticizes Meta's Shift in Content Moderation under Trump's Influence
Elon Musk Fuels Tensions with European Leaders Amidst Digital Regulation Clashes
Russian Glide Bomb Assault on Zaporizhzhia Claims 13 Lives
Armenia Proposes EU Membership Bid Amidst Geopolitical Rift
Armenia Signals Intent to Join the European Union
×