Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Meanwhile, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies.

Twitter's advertising chief Sarah Personette on Tuesday said that she had resigned from her post last week hours after Tesla CEO Elon Musk closed the USD 44 billion twitter acquisition deal and took control of the micro-blogging platform.

Taking to Twitter, Personette said, "Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night."


"It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety," She further added.

Personette didn't state why she had resigned from Twitter. In her Tweet, she further said that the new administration understands the importance of holding up the standards of GARM.

"On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you," Personette said.

"Remember that we create the organization we want to be a part of. No one else. @jpmaheu

@stephanieprager @meghaley6 @ajos @ThomHorton @KatieMuscio like a golden era of teams to be able to run alongside all of you," she added.

Meanwhile, hours later of Personette's tweet, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

Taking to Twitter, Musk said, "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for USD 8/month."

This announcement came after various media reports revealed that Twitter is planning to charge users USD 19.99 (over ₹ 1600) for the new Twitter Blue subscription that brings extra features like edit and undoing tweets.

Tesla CEO further added that the new service will get the users "Priority in replies, mentions and search, which is essential to defeat spam/scam - Ability to post long video & audio - Half as many ads."

"Price adjusted by country proportionate to purchasing power parity," he tweeted.

Musk also said that the new service will give Twitter a revenue stream to reward content creators.

This all started with the author Stephen King's tweet, according to CNN. On Monday, King tweeted, "$20 a month to keep my blue check?" followed by an expletive. "They should pay me. If that gets instituted, I'm gone like Enron." Following up later in a reply, King wrote, "[i]t ain't the money, it's the principle of the thing."

Musk replied to King early Tuesday morning with his quirky reply and a sort of proposal to charge for account verification. "[W]e need to pay the bills somehow! Twitter cannot rely entirely on advertisers," he said. "How about $8?" according to CNN.

The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different color home screen icon.

Newsletter

Related Articles

0:00
0:00
Close
Unelected PM of the UK holds an emergency meeting because a candidate got voted in… which he says is a threat to democracy…
Farmers break through police barriers in Brussels.
Ukraine Arrests Father-Son Duo In Lockbit Cybercrime Bust
US Offers $15 Million For Info On Leaders Of Cybercrime Group Lockbit
Apple warns against drying iPhones with rice
Alexei Navalny: UK sanctions Russian prison chiefs after activist's death
German economy is in 'troubled waters' - ministry
In a recent High Court hearing, the U.S. argued that Julian Assange endangered lives by releasing classified information.
Tucker Carlson says Boris Johnson wants "a million dollars, in Bitcoin or cash, from Tucker Carlson to talk about Ukraine.
Russia is rebuilding capacity to destabilize European countries, new UK report warns
EU Commission wants anti-drone defenses at Brussels HQ
Von der Leyen’s 2nd-term pitch: More military might, less climate talk
EU Investigates TikTok for Child Safety Concerns
EU Launches Probe Into TikTok Over Child Protection Under Digital Content Law
EU and UK Announce Joint Effort on Migration
Ministers Confirm Proposal to Prohibit Mobile Phone Usage in English Schools
Avdiivka - Symbol Of Ukrainian Resistance Now In Control Of Russian Troops
"Historic Step": Zelensky Signs Security Pact With Germany
"Historic Step": Zelensky Signs Security Pact With Germany
Russian opposition leader Alexey Navalny has died at the Arctic prison colony
Tucker Carlson grocery shopping in Russia. This is so interesting.
France and Germany Struggle to Align on European Defense Strategy
‘A lot higher than we expected’: Russian arms production worries Europe’s war planners
Greece Legalizes Same-Sex Marriage and Adoption Rights
Russia "Very Close" To Creating Cancer Vaccines, Says Vladimir Putin
Hungarian Foreign Minister: Europeans will lose Europe, the Union's policy must change drastically
Microsoft says it caught hackers from China, Russia and Iran using its AI tools
US Rejects Putin's Ceasefire Offer in Ukraine
The Dangers of Wildfire Smoke and Self-Protection Strategies
A Londoner has been arrested for expressing his Christian beliefs.
Chinese Women Favor AI Boyfriends Over Humans
Greece must address role in migrant vessel disaster that killed 600: Amnesty
Google pledges 25 million euros to boost AI skills in Europe
Hungarian President Katalin Novák Steps Down Amid Pardon Controversy
Activist crashes Hillary Clinton's speech, calls her a 'war criminal.'
In El Salvador, the 'Trump of Latin America' stuns the world with a speech slamming woke policing after winning a landslide election
Trudeau reacts to Putin's mention of Canadian Parliament applauding a former Ukrainian Nazi in his interview with Tucker Carlson.
The Spanish police blocked the farmers protest. So the farmers went out and moved the police car out of the way.
Volodymyr Zelenskiy fires top Ukraine army commander
Tucker Carlson's interview with Vladimir Putin raises EU concerns
Finnish Airline, Finnair, is voluntarily weighing passengers to better estimate flight cargo weight
Russia's Economy Expands by 3.6% Due to Increased Military Spending
Ukraine MPs Vote To Permit Use Of Dead Soldiers' Sperm
German Princess Becomes First Aristocrat To Pose Naked On Playboy Cover
UK’s King Charles III diagnosed with cancer
EU's Ursula von der Leyen Confronts Farmer Protests Amid Land Policy Debates
Distinguishing Between Harmful AI Media and Positive AI-Generated Content: A Crucial Challenge for the EU
Tucker Carlson explains why he interviewed Putin
Dutch farmers are still protesting in the Netherlands against the government, following the World Economic Forum's call for 'owning nothing.'
Hungarian Prime Minister Viktor Orbán stands up for European farmers and says, 'Brussels is suffocating European farmers.
×