Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Tim Cook defends Apple in blockbuster Fortnite trial: 'It has nothing to do with money'

Tim Cook defends Apple in blockbuster Fortnite trial: 'It has nothing to do with money'

In his first-ever court appearance as CEO of Apple, Tim Cook sought to defend the tech giant from allegations that it abuses its market power by touting it as a principled company with an obsessive focus on users.

Apple's mission "is to make the best products in the world that really enrich people's lives," Cook said Friday morning under questioning from Apple's lawyer, noting the tens of billions of dollars of company investments in research, privacy and security. "We have a maniacal focus on the user," he added.

The iPhone maker's chief executive took the stand to wrap up Apple's case in its high-profile antitrust trial with Epic Games. At the center of the lawsuit is Fortnite, the hugely popular video game made by Epic that was kicked out of Apple's App Store last summer for flouting Apple's rules on digital payments by establishing its own system. Apple (AAPL) gets a 30% cut of many in-app purchases on iOS devices and does not allow alternative payment systems.

Fortnite's removal from the App Store prompted Epic to sue Apple.

Epic accuses Apple of exercising monopolistic control over its "walled garden" iOS operating system, alleging that app makers are forced into onerous restrictions if they want access to hundreds of millions of iPhone and iPad users. Apple argues there are several other places users can buy apps and that its commission helps the company make its devices better and more secure.

Cook was grilled on Apple's claims at the end of his testimony by Judge Yvonne Gonzalez Rogers, who is expected to pronounce a verdict in the coming weeks.

In a quickfire, somewhat tense exchange with the Apple CEO, Rogers asked why Apple couldn't give users a choice to get games and content cheaper than it is on the iPhone.

"I think they have a choice today, they have a choice between many different Android models of smartphones or an iPhone," Cook said, referring to Google's Android smartphone operating system. "That iPhone has a set of principles behind it in safety, security and privacy," he added.

He also defended Apple's rule that iPhone apps can't let users know that their products are available at a cheaper price elsewhere, saying in response to a question from Gonzalez Rogers that it would hurt Apple's return on its intellectual property.

Though most of the apps on the App Store are free, Cook said, apps that pay Apple's commission benefit from the huge audience those free apps bring to the app store and also from the technical updates and support Apple provides to developers.

"We've made a choice," he said. "There are clearly other ways to monetize, but we chose this one because this one overall is the best way."

Cook was the last of several Apple executives to testify, with others including Craig Federighi, Apple's senior vice president of software engineering, and Phil Schiller, Apple Fellow and former longtime head of marketing, who each took the stand earlier this week. Epic Games CEO Tim Sweeney was the first witness in the trial, which has lasted nearly three weeks and is scheduled to wrap up on Monday.

In his testimony, Cook hit on now-familiar themes that Apple's executives and lawyers have been employing throughout the trial, including that the company's products and services put privacy and security front and center and also compete with many others in the smartphone and app markets. (Cook mentioned Samsung and Google, as well as Chinese brands such as Oppo, Vivo and Huawei.)

He also stressed the importance of Apple's process of reviewing apps, which the company has argued makes its devices safer.

"You can imagine if we turned review off, how long it would take the App Store to just become a toxic kind of mess, and that would be terrible for the user," he said.

Under cross examination by one of Epic's lawyers, citing internal financial documents, Cook was grilled extensively on Apple's claims that it does not break out profits for the App Store separately, as well as about the in-app payments at the core of the lawsuit that he said were simply a more "efficient" way to collect commissions from developers.

Asked about the removal of Fortnite from the App Store and his reference to its actions as "malicious," Cook said the game would be welcomed back on Apple devices if it adheres to the guidelines.

Apple is focused on doing what's best for users rather than any financial benefits, Cook said when asked by Epic's lawyer whether Apple is considering the revenue -- in excess of $100 million in commissions -- it receives from Epic and Fortnite.

"The user is caught between two companies," he said. "It has nothing to do with money."

For Cook and Apple, there's more at stake than just this blockbuster court case. Cook's testimony on Friday is likely to set the tone for Apple's fight against the growing antitrust pressure it's facing. Other frenemies such as Spotify and Match Group, the owner of Tinder, have accused the App Store of being anticompetitive. And regulators in several countries, including the United States and the United Kingdom, have launched investigations into Apple's rules.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
House Republicans Move to Defund OECD Over Global Tax Dispute
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
Intel Reports Revenue Beats but Sees 81% Rise in Losses
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
CEO Resigns Amid Controversy Over Relationship with HR Executive
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
Tulsi Gabbard Unveils Evidence Alleging Political Manipulation of Intelligence During Trump Administration
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Air India Pilot’s Mental Health Records Under Scrutiny
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Moonshot AI Unveils Kimi K2: A New Open-Source AI Model
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Bitcoin Reaches New Milestone of $116,000
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
×