Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

TikTok is gaining on YouTube, now leads in average watch time in the US

TikTok is gaining on YouTube, now leads in average watch time in the US

TikTok eclipsed YouTube in viewership by more than 10 hours back in June

TikTok is catching up to video giant YouTube according to new data.

Users are spending more average watch time each month viewing content on TikTok than YouTube, which "could shake up the rankings in years to come," according to a new study from App Annie, which provides app market and advertising analytics.

In June of this year, the average monthly hours per user for TikTok was about two hours more than on Google’s video platform, according to App Annie.

POLAND - 2021/04/26: In this photo illustration a TikTok logo is displayed on a smartphone with stock market percentages in the background.


And TikTok has been leading YouTube for most of the past 12 months, according to the per user data from App Annie.

In the U.K., it’s no contest: The average monthly hours per user for TikTok is about 10 hours more than YouTube in June.

The average monthly hours metric cited in the report only covers Android phones. Nevertheless, the data shows TikTok’s swift rise with its three-minute videos.

YouTube remains the leader in the overall streaming, social and photo and video space "due to both depth and breadth of engagement," according to the report.

"The landscape has evolved from text and chat features to photo sharing, to video sharing and ultimately, to live streaming," App Annie said, adding that "at the heart of these trends is the importance of video, live streaming and the creator economy."

Other important data cited in the report include:

Consumers are shifting to a model of paying for content creators instead of professionally produced content.

Social apps occupied 740 billion hours of consumer time in the second quarter of 2021, which is equal to 44% of all time spent on mobile.

Seventy-four billion social apps downloaded to date: 4.7 billion downloads in first half of 2021.

Total time spent in the top 5 social apps that emphasize live streaming are set to surpass half a trillion hours on Android phones in 2021 (outside of China).

$78 billion forecast to be spent on social apps through 2025, with an estimated $6.78 billion spent via social apps this year.

Viewers are purchasing in-app gifts to support their favorite streamers with two regions dominating: U.S. and Japanese consumers spent more than $1.5 billion in social apps in the first half of this year.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Bruce Willis Relocated Due to Advanced Dementia
French and Korean Nuclear Majors Clash As EU Launches Foreign Subsidy Probe
EU Stands Firm on Digital Rules as Trump Warns of Retaliation
Getting Ready for the 3rd Time in Its History, Germany Approves Voluntary Military Service for Teenagers
Denmark Confronts U.S. Diplomat Over Covert Trump-Linked Influence in Greenland
Trump Demands RICO Charges Against George Soros and Son for Funding Violent Protests
Taylor Swift Announces Engagement to NFL Star Travis Kelce
France May Need IMF Bailout, Warns Finance Minister
After the Shock of Defeat, Iranians Yearn for Change
Ukraine Finally Allows Young Men Aged Eighteen to Twenty-Two to Leave the Country
The Porn Remains, Privacy Disappears: How Britain Broke the Internet in Ten Days
YouTube Altered Content by Artificial Intelligence – Without Permission
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
German Chancellor Friedrich Merz: “The Current Welfare State Can No Longer Be Financed”
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dutch Foreign Minister Resigns Amid Deadlock Over Israel Sanctions
Trump and Allies Send Messages of Support to Ukraine on Independence Day Amid Ongoing Conflict
China Reels as Telegram Chat Group Shares Hidden-Camera Footage of Women and Children
MotoGP Cameraman Narrowly Avoids Pedro Acosta Crash at Hungarian Grand Prix
Wizz Air passengers screamed as storm-battered flight diverts to Bologna
European postal services halt U.S. deliveries after Trump imposes new tariffs
Urban explorer finds abandoned luxury restaurant left to decay
Fidesz leader labels Péter Magyar a ‘bluffer’ amid escalating political spat
French rope park operator arrested for denying entry to Israeli children
Újpest thrashes Zalaegerszeg 4-1 to secure first win in five matches
Profit-margin cap costs retailers 13 billion forints a month, warns trade group
Curiosity rover finds coral-like rock on Mars hinting at watery past
U.S. green policy rollback drives investors to Europe’s sustainable finance market
Special funerals rise in Hungary: boat, aerial and forest burials gain popularity
Hungary’s Kiskunság region turning into semi-desert after extreme drought
Kopasz Bálint wins world kayak 1000 m title in Milan, making him triple world champion
Budapest’s Keleti railway station to close for four weeks for track overhaul
Balaton could be unfit for swimming by 2035 and dry by 2050, scientists warn
Leaked guidelines show Meta’s AI allowed flirty and racist interactions with children
Filming of ‘Emily in Paris’ halted after assistant director dies on set
Filipino guest workers sue after Hungary moves to deport them for pregnancy
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
A monster hit and a billion-dollar toy empire
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
Canada: Nurse Suspended and Fined 93 Thousand Dollars After Stating the World’s Most Well-Known Fact Since the Creation of Adam and Eve, That There Are Only Two Genders
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
U.S. Treasury Secretary Whitney Bessent Backs Stablecoins to Boost Treasury Demand
Spain to Declare Disaster Zones After Massive Wildfires
Three-Minute Battery Swap Touted as Future of EVs
Beijing Military Parade to Showcase Weapons Advances
×