Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

This is the Secret Behind the Modern Revival of Mario Bellini's Sofa

This is the Secret Behind the Modern Revival of Mario Bellini's Sofa

L'OFFICIEL speaks to the makers of Eternity Modern, the new reproducers of designer Mario Bellini's iconic Camaleonda Sofa, which has recently found a second-life of viralty on Instagram.

In the early, '70s Mario Bellini debuted his Camaleonda Sofa to the world at New York's Museum of Modern Art as part of its archetypal show Italy: The New Domestic Landscape. A product of the Italian words for "chameleon" and "wave," the design piece was one of the stars of the exhibition that explored the relationship between spaces and families thanks to its innovative modular design and eye-catching bubble-like curves. "Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom,” the architect and designer once described it. “It’s a piece of furniture with a secret and an extraordinary gift of longevity.” In the immediate years following the MoMA show, the Camaleonda Sofa had a limited production run in collaboration with B&B Italia. But just as quickly as it earned its place in the cannon of designer furniture, it exited. As production ceased, the cult-favorite couch could only be found second hand through auction houses like Cherish and 1stdibs. That is until now.


While the statement couch has long been a focus for collectors such as Daniel Arsham, Marc Jacobs, and Athena Calderone, recently it has popped up on social media as the latest interior trend. Chrissy Tiegen even accidentally went viral when she sat atop a Camaleonda to promote her new book. But how could a piece no longer being made become the most must-have item? Enter Eternity Modern, a furniture line focusing on Mid Century Modern furniture, who produces reproductions of Bellini’s Camaleonda, which means for the first time in about five decades a new couch can be yours. Even better? It can be fully customized. While the original couch was typically known for its suede and boucle fabrications, thanks to Eternity Modern's streamlined production process in which each modular piece is hand created, customers can personalize their piece to their choosing, with an array of colors and fabrics ranging from classic boucle to sexy leather and even cashmere. A combination of modules are available, too, to fully design your own set. Here, L'OFFICIEL speaks to the brand about how owning your very own Mario Bellini is just one click away.

The original Camaleonda and a repropduction from Eternity Modern.


L'O: How did Eternity Modern learn how to accurately reproduce the Camaleonda design?

EM: Eternity Modern has a team of skilled craftspeople behind the scenes who specializes in manufacturing and design. We studied and explored the inner build and upholstery details of the vintage Camaleonda along with making multiple prototypes before releasing our reproduction. The main difference would be the materials utilized as we have our own in-house sourcing team.

"It’s a piece of furniture with a secret and an extraordinary gift of longevity."


L'O: Fifty years since its original design, the Camaleonda has never been more popular. How can you explain its resurgence and young people's new interest in the sofa?

EM: The Camaleonda is a work of art and its popularity never quite went away. The cloud-like aesthetics and voluptuous curves of the Camaleonda have been pictured in many interior tastemakers’ homes over the last year, and that, coupled with its comfortable and “Instagrammable” design aspect, has most definitely heightened the overall appeal of the sofa.


L'O: Why do you think modular design in general has become so popular?

EM: Modular design delivers both functionality and beauty. It provides creative freedom for you to design your own configuration, and can also be switched up with ease if you want a refresh on your home layout. It simply offers way more choices and possibilities than a regular couch ever would.


L'O: What are the benefits of customizing a couch?

EM: Customizing a couch means both your wants and needs can be fulfilled, whether you’re more concerned with the functional features like maintenance and kid/pet-friendly materials, or the style aspects like colours and textures. It allows you to bring the vision for your home to life, and to us, that means you’ve successfully elevated your personal space to live more beautifully.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
NATO Members Agree to 5% Defense Spending Target by 2035
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
International Astronaut Team Launched to Space Station
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
Oil Prices Set to Surge After US Strikes Iran
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Hungary Ranked Among the World’s Safest Travel Destinations for 2025
G7 Leaders Fail to Reach Consensus on Key Global Issues
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
×