Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

This is how Dubai startups are training AI to be more human and unbiased

This is how Dubai startups are training AI to be more human and unbiased

As global dependence on digital technology grows rapidly, brands explore how they can reach consumers better with more humanised technology, and Dubai startups train AI with what they call ethical data to gain the trust of its users.


The COVID-19 pandemic saw a drastic increase in the global dependency on digital technology, yet some types of human-computer interactions (HCI) require more human focus to succeed.

In the Middle East, consumers are increasingly using the internet to buy food, meet each other, and learn in digital spaces. But one industry isn’t faring so well online.

The regional apparel industry fell sharply since early 2020 according to McKinsey & Company, which identified that consumers shopping online for customised items, such as clothing and beauty products, need more personal attention.

Emotional shopping


Dubai-based software provider GetBEE, says it has created the first personalised network for brands to engage with customers on a more human, and immersive level.

Shoppers can view, rate, and receive face-to-face guidance through a video call from their chosen salesperson. Within the call, users can receive direct instructions on how to take their measurements properly and receive a second opinion on items in their virtual shopping cart.

CEO of Getbee


Thea Myhrvold, GetBEE’s founder and CEO, says that despite global fashion profits plummeting in 2020, online retail apparel sales increased by 28% on average in a matter of months for nearly 20 brands using their platform.

“People buy from people at the end of the day,” says Myhrvold, a former schoolteacher turned serial entrepreneur, who believes similar empathy applies to education as well as to retail.

“86% of customers prefer dealing with a person over a chatbot. And that's why this personalised emotional purchasing experience truly works.”

Chalhoub Middle East represents luxury retail clients including Lancôme and Faces. The regional distributor says humanising online platforms welcomed a new wave of shoppers during lockdown measures.

“It helped us survive,” says Aleksandra Harciarek, an omni-channel project manager at Chalhoub Group.

“It helped us generate results that would not be there if we would stay, just waiting for our IT to build e-commerce platforms for us.”

Biased technology


While the retail industry creates technology with more relatable output, a demand to input human values in complex systems such as machine learning systems is growing.

Technology including artificial intelligence is dependent on the information its developers teach it, which can lead to human issues of bias and unethical practices if not regulated.

In 2015, Amazon’s AI recruiting engine determined that resumes with the word “women’s” were less preferable.

A 2018 MIT study found facial recognition algorithms had higher detection errors towards Black people compared to White people.

After opposition protests, Microsoft, IBM, and Amazon refused to sell their facial analysing software to US police in 2020, for fear of racial profiling and mass surveillance.

Despite this, only 25% of businesses consider ethical implications before investing in AI according to Price Waterhouse Coopers (PwC), which estimates that the technology will contribute about 13 trillion euros to the global economy by 2030.

Inputting values


Datumcon trains AI neural networks to ensure safe oil drilling, track mask and social distancing compliance, and detect human emotion with sentiment analysis.

Cesar Andres Lopez, Datumcon’s CEO, says AI is superior to humans at performing specific tasks such as differentiating between a cat and a dog. Human guidance is essential for more complex tasks such as detecting emotions, yet he adds, it can welcome human bias at the same time if not trained properly.

CEO, Datumcon


“This is one of the big problems that we have in the future,” says Lopez, who explains that the key to preventing bias is using localisation to train neural networks how to think.

“We make sure that the data tagging is coming from local people because we want to be able to reflect the local characteristics of the data,” he says, using data sets that truly represent a society’s class, age, ethnic, and gender variety.

Datumcon enters samples from about 30 000 various faces to teach the detection of each basic emotion used in their sentiment analysis technology.

Once completed, the results are overseen by an in-house psychologist for accuracy.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
The Country That Got Too Rich? Public Spending Dominates Norway Election
EU Proposes Phasing Out Russian Oil and Gas by End of 2027 to End Energy Dependence
More Than 150,000 Followers for a Fictional Character: The New Influencers Are AI Creations
EU Prepares for War
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Druzhba Pipeline Incident Sparks Geopolitical Tensions
Cost of Opposition Leader Péter Magyar's Economic Plan Revealed
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
Budapest Central European Fashion Week Kicks Off
U.S. Celebrates Labor Day
Hungarian National Team Captain Scores Epic Goal
×