Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

This is how Dubai startups are training AI to be more human and unbiased

This is how Dubai startups are training AI to be more human and unbiased

As global dependence on digital technology grows rapidly, brands explore how they can reach consumers better with more humanised technology, and Dubai startups train AI with what they call ethical data to gain the trust of its users.


The COVID-19 pandemic saw a drastic increase in the global dependency on digital technology, yet some types of human-computer interactions (HCI) require more human focus to succeed.

In the Middle East, consumers are increasingly using the internet to buy food, meet each other, and learn in digital spaces. But one industry isn’t faring so well online.

The regional apparel industry fell sharply since early 2020 according to McKinsey & Company, which identified that consumers shopping online for customised items, such as clothing and beauty products, need more personal attention.

Emotional shopping


Dubai-based software provider GetBEE, says it has created the first personalised network for brands to engage with customers on a more human, and immersive level.

Shoppers can view, rate, and receive face-to-face guidance through a video call from their chosen salesperson. Within the call, users can receive direct instructions on how to take their measurements properly and receive a second opinion on items in their virtual shopping cart.

CEO of Getbee


Thea Myhrvold, GetBEE’s founder and CEO, says that despite global fashion profits plummeting in 2020, online retail apparel sales increased by 28% on average in a matter of months for nearly 20 brands using their platform.

“People buy from people at the end of the day,” says Myhrvold, a former schoolteacher turned serial entrepreneur, who believes similar empathy applies to education as well as to retail.

“86% of customers prefer dealing with a person over a chatbot. And that's why this personalised emotional purchasing experience truly works.”

Chalhoub Middle East represents luxury retail clients including Lancôme and Faces. The regional distributor says humanising online platforms welcomed a new wave of shoppers during lockdown measures.

“It helped us survive,” says Aleksandra Harciarek, an omni-channel project manager at Chalhoub Group.

“It helped us generate results that would not be there if we would stay, just waiting for our IT to build e-commerce platforms for us.”

Biased technology


While the retail industry creates technology with more relatable output, a demand to input human values in complex systems such as machine learning systems is growing.

Technology including artificial intelligence is dependent on the information its developers teach it, which can lead to human issues of bias and unethical practices if not regulated.

In 2015, Amazon’s AI recruiting engine determined that resumes with the word “women’s” were less preferable.

A 2018 MIT study found facial recognition algorithms had higher detection errors towards Black people compared to White people.

After opposition protests, Microsoft, IBM, and Amazon refused to sell their facial analysing software to US police in 2020, for fear of racial profiling and mass surveillance.

Despite this, only 25% of businesses consider ethical implications before investing in AI according to Price Waterhouse Coopers (PwC), which estimates that the technology will contribute about 13 trillion euros to the global economy by 2030.

Inputting values


Datumcon trains AI neural networks to ensure safe oil drilling, track mask and social distancing compliance, and detect human emotion with sentiment analysis.

Cesar Andres Lopez, Datumcon’s CEO, says AI is superior to humans at performing specific tasks such as differentiating between a cat and a dog. Human guidance is essential for more complex tasks such as detecting emotions, yet he adds, it can welcome human bias at the same time if not trained properly.

CEO, Datumcon


“This is one of the big problems that we have in the future,” says Lopez, who explains that the key to preventing bias is using localisation to train neural networks how to think.

“We make sure that the data tagging is coming from local people because we want to be able to reflect the local characteristics of the data,” he says, using data sets that truly represent a society’s class, age, ethnic, and gender variety.

Datumcon enters samples from about 30 000 various faces to teach the detection of each basic emotion used in their sentiment analysis technology.

Once completed, the results are overseen by an in-house psychologist for accuracy.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
NATO Members Agree to 5% Defense Spending Target by 2035
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
International Astronaut Team Launched to Space Station
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
Oil Prices Set to Surge After US Strikes Iran
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
×