Sony, Honda unveil new electric car brand Afeela
Sony Honda Mobility Inc. said its electric vehicle will launch under the brand Afeela, the latest debut in a field already crowded by earlier entrants such as Tesla Inc.
Cars bearing the new marque will capitalize on the expertise of Sony Group Corp. and Honda Motor Co., Sony Honda Mobility Chief Executive Officer Yasuhide Mizuno said, unveiling the venture’s first prototype during Sony’s CES press conference in Las Vegas on Wednesday. The new company is also collaborating with Qualcomm Inc. and Epic Games Inc. to enable 5G connectivity and entertainment.
The joint venture’s first car to roll out on the CES stage was a sedan featuring 45 sensors, including cameras, radar and ultrasonic sensors. It is “a software-defined vehicle, Qualcomm CEO Cristiano Amon said during the presentation. Sony said it would keep the Afeela cars constantly updated, and Amon said his company’s Snapdragon Digital Chassis would be designed to enable that.
Tesla Inc. has set the standard for connected vehicle experiences, through the regular addition of games and other enhancements over the course of owning one of its vehicles. Sony, Honda and many European automakers like Volkswagen AG are now collaborating to combine car manufacturing capabilities with electronics firms’ knowledge of entertainment, networking and sensors to shorten development times for smart electric vehicles.
Epic Games will work with Sony Honda to help “deliver connected automotive experiences that lead the way not only in visual communication and safety but also entertainment, Epic Games Chief Technology Officer Kim Libreri said at the event.
The joint venture between Sony and Honda was made official in October, promising to deliver premium EVs in North America and Japan starting in 2026.
The joint venture’s first car to roll out on the CES stage was a sedan featuring 45 sensors, including cameras, radar and ultrasonic sensors. It is “a software-defined vehicle, Qualcomm CEO Cristiano Amon said during the presentation. Sony said it would keep the Afeela cars constantly updated, and Amon said his company’s Snapdragon Digital Chassis would be designed to enable that.
Tesla Inc. has set the standard for connected vehicle experiences, through the regular addition of games and other enhancements over the course of owning one of its vehicles. Sony, Honda and many European automakers like Volkswagen AG are now collaborating to combine car manufacturing capabilities with electronics firms’ knowledge of entertainment, networking and sensors to shorten development times for smart electric vehicles.
Epic Games will work with Sony Honda to help “deliver connected automotive experiences that lead the way not only in visual communication and safety but also entertainment, Epic Games Chief Technology Officer Kim Libreri said at the event.
The joint venture between Sony and Honda was made official in October, promising to deliver premium EVs in North America and Japan starting in 2026.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
