Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Reynolds Files for FDA Review of Vuse E-Cigarettes

Reynolds Files for FDA Review of Vuse E-Cigarettes

Tobacco giant Reynolds submitted an application for some of its Vuse e-cigarettes to the FDA,seeking permission to keep its vaping products on the market.
The Reynolds filing, which totals more than 150,000 pages, gives it a jump on its two main rivals, Juul Labs Inc. and NJOY Holdings Inc. The FDA, which regulates tobacco, has given companies until May 2020 to submit any products they want to keep on store shelves after that date.

The reviews have taken on new importance as the FDA prepares to pull off the market all e-cigarettes other than those formulated to taste like tobacco in a move intended to curb a rise in teen vaping.

If that ban were implemented, manufacturers could bring sweet- and fruity-flavored products back on the market with FDA authorization. But first they must demonstrate to the agency that the products provide a net benefit to public health. The submissions must include clinical research and behavioral studies comparing the vaping products to traditional cigarettes and examining the potential risk of uptake by young people or nonsmokers.

The submission by Reynolds, the U.S. business unit of British American Tobacco PLC, covers a group of products in its Vuse Solo line of e-cigarettes, including several different flavors, company executives said. The Solo refill pods come in flavors such as melon, chai, mint and berry.

The company plans additional applications over the next several months. Reynolds has three other Vuse product lines including Alto, a rectangular vaporizer which the company is promoting as a competitor to market leader Juul.

Juul is still conducting clinical trials on its products, including mango, mint and menthol flavors, to gather information that it plans to submit to the FDA by May, according to people familiar with the matter. NJOY, the No. 2 player, is aiming to submit its application in January, according to a person familiar with the matter.

Juul last year voluntarily stopped selling its sweet and fruity flavors in bricks-and-mortar stores under pressure from regulators who blamed the startup for a rise in underage vaping. That created an opening for rivals.

Reynolds ran its first television ad for Vuse in March. In April, it put coupons for Vuse Alto on packs of Camel Crush cigarettes. Since July, the company has been selling deeply discounted Alto devices priced at 99 cents, not including refill pods. The pods come in menthol, mixed berry and tobacco flavors.

Vuse was an early entrant to the market but was eclipsed by Juul, which commands 67% of the U.S. retail market, according to Wells Fargo. Vuse accounts for 12% of e-cigarette sales, and NJOY 14%. Japan Tobacco Inc., whose Logic e-cigarettes represent 2% of the U.S. market, submitted an application to the FDA in August, a spokeswoman said.

NJOY also this year has made strong market share gains with a 99-cent promotion on its Ace vaping device. The company decided to wind down that promotion after the FDA in September announced its plan to pull most e-cigarettes off the market.

After a similar review process, the FDA earlier this year authorized a device called IQOS, which heats but doesn’t burn tobacco. Marlboro maker Altria Group Inc. launched the product in Atlanta this month in a partnership with Philip Morris International. Altria also has a 35% stake in Juul.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
House Republicans Move to Defund OECD Over Global Tax Dispute
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
Intel Reports Revenue Beats but Sees 81% Rise in Losses
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
CEO Resigns Amid Controversy Over Relationship with HR Executive
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
Tulsi Gabbard Unveils Evidence Alleging Political Manipulation of Intelligence During Trump Administration
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Air India Pilot’s Mental Health Records Under Scrutiny
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Moonshot AI Unveils Kimi K2: A New Open-Source AI Model
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Bitcoin Reaches New Milestone of $116,000
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
×