Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Prince Andrew: Ruthless royals move to limit the damage

Prince Andrew: Ruthless royals move to limit the damage

This was a ruthless piece of palace politics, distancing the Royal Family from one of its own.

There was no waiting to see if Prince Andrew, the Duke of York, could clear his name in court. He's already lost the use of his HRH, and his military links have been severed.

"Brutal," tweeted royal commentator Peter Hunt. "The Windsors have shown that when the institution is under threat, dynastic preservation trumps flesh and blood."

It could also be seen as inevitable. Rather than facing endless awkward questions about Prince Andrew's future, Buckingham Palace has made a pre-emptive strike, effectively announcing that he will never return to an official royal role.

The royal statement, in two short sentences, moves him from 61 years as a public figure to a "private citizen".

Separate to the merits of the civil court case, from a reputational perspective this story has been like a leaking supertanker gushing out bad news, and the Royal Family want to stop any more from washing up on its shores.

Royal historian Robert Lacey described it as Prince Andrew being "de-royalled".

Damaging the 'brand'


But will it be enough to protect the royals from the toxic fallout, in a year in which they want to focus on Platinum Jubilee celebrations?

"There is quite a lot of potential for it to taint the Royal Family overall," says Prof Pauline Maclaran, author and expert on the royal "brand".

The royals have faced damaging headlines at the start of a jubilee year


"From a branding perspective, the 'Andrew question' has been hanging over them for a while and it's only going to get worse," says Prof Maclaran, an academic at Royal Holloway, University of London.

But she says the Queen's great personal popularity will allow her to stay above this - and that, if anything, it will add to public sympathy for her.

Prof Maclaran predicts the royal strategy will be to loudly emphasise the positive to drown out the negative - such as using the front-page appeal of the Duchess of Cambridge.

Jubilee plans


"They'll try and maximise the young royals - William, Kate and their family. They'll try and maximise the jubilee celebrations," says Prof Maclaran.

The Platinum Jubilee, marking the Queen's 70-year reign, could be used to tap into a summer feelgood factor if the pandemic has begun to abate, she says.

In terms of what happens next, Prof Maclaran says the royals will want a settlement in the case as soon as possible, rather than the "slow torture" of months of negative headlines if it is contested and fought out in court.

Virginia Giuffre could be offered a deal to end the case, suggests a reputation lawyer


The royals have weathered many storms before, she says, and they will survive this too, not least because people can make a distinction between the institution of monarchy and individuals who are part of it.

But the impact of negative public opinion shouldn't be underestimated, suggests royal commentator Victoria Murphy.

"Remember that it was public opinion that led to him stepping back from his royal role after that disastrous TV interview on Newsnight, which was way before Virginia Giuffre had even filed this civil case," says Ms Murphy.

Regular opinion polls from analytics firm YouGov have shown the public being hostile to any return to a royal role for Prince Andrew, suggesting the palace's move matches the public mood.

'Passing of time'


Gideon Benaim, a lawyer specialising in "reputation protection" for high-profile people, says: "The fact that Prince Andrew has been stripped of his titles is very damaging to him, but is ultimately a good move by the Royal Family, to try to ring-fence the damage."

He also holds out a glimmer of hope for Prince Andrew.

Is it last orders for the public life of the Duke of York?


The duke has strongly maintained his innocence and Mr Benaim says it's not impossible for Prince Andrew to begin to repair his reputation one day.

The first move is to try to settle the case as soon as possible, says Mr Benaim, of the Simkins law firm in London.

"The last thing that the duke needs, and indeed the Royal Family will want, is protracted litigation where private and embarrassing details are aired in public," he says.

A court case would mean hearing much more about Ms Giuffre's claims of abuse and links to the sexual exploitation of Jeffrey Epstein and Ghislaine Maxwell.

A settlement would depend upon Ms Giuffre being willing to negotiate a deal rather than demand her day in court, with sufficient money and a form of words that both sides could accept. The question of an apology could be a sticking point.

Disappearing from view


For Prince Andrew, there are downsides to a settlement too, because the allegations would remain unresolved.

"Certainly it's not going to prevent some from believing that something happened, and there's no smoke without fire," says Mr Benaim.

If a settlement is agreed, the reputation expert says Prince Andrew should then "disappear for a lengthy period of time" before "very gradually testing the waters".

"But it's much more difficult than 20 years ago," he says.

Prince Andrew pictured in 2019 after he stepped down from many public roles


The rapid spread of information online, the polarised and extreme views on social media, make it much harder for people to move on, says Mr Benaim.

There are still constitutional roles for Prince Andrew, including as "counsellor of state". He remains one of four royals who can perform the official duties of the monarch, if she were unable to carry out tasks herself.

He is still a "royal knight" of the Order of the Garter, the highest order of chivalry.

But Prince Andrew, unlikely to want to spend the rest of his life being seen in grainy photos in Range Rovers in Windsor, faces big decisions with few good options.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
The Personality Rights Challenge in India’s AI Era
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Study Finds No Safe Level of Alcohol for Dementia Risk
Trump Says Ukraine Can Fully Restore Borders with NATO Backing
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
U.S. and China Agree on Framework to Shift TikTok to American Ownership
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
The New Life of Novak Djokovic
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
×