According to The Athletic, Watford FC’s sponsorship deal with Stake.com will have the club wearing Dogecoin on kit sleeves.

The website also reports that the collaboration will earn the soccer club around $970,000.

The partnership between Watford and Stake.com was initially announced on the FC’s website last month. The press release read:

“The multi-year agreement joins together one of the fastest growing cryptocurrency brands with a Premier League challenger looking to make their mark following promotion from the Championship last season.

To commemorate the beginning of the partnership, Stake will be running crypto-themed initiatives, including a 10 million Dogecoin giveaway on their international platform.”

Earlier, Watford FC played in the English Premier League from 2015 to 2020, reaching the FA Cup final in 2019. in 2020 the club faced relegation and had to play in the Championship. Nevertheless, after just one season in the second division, the FC is back in the top-flight this year.

Stake.com is a popular sports crypto casino and betting platform that accounts for over 5% of Bitcoin’s total transactions. With the launch of the UK website, the firm thinks the deal with the soccer club will help raise awareness in the United Kingdom.

Stake.co.uk CEO Mladen Vuckovic commented on the latest partnership:

“We could not be more thrilled to partner with a club that has such immense history yet still a true innovative spirit. We’re committed to becoming a key part of the Watford family and have a number of exciting initiatives planned for fans over the coming months!”

The club’s previous partnership with Sportsbet.io, which placed Bitcoin in the shirt sleeves, yieled it around a million pounds. If the Dogecoin deal gains global traction, the club can overall earn more than before.

Crypto sponsorship deals in sports isn’t anything new, just last month UFC announced a $175 million deal with Crypto.com.

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