Premier League bans gambling sponsorship on front of club shirts
There are eight Premier League clubs with gambling firms as sponsors, with an estimated value of £60m each year. Culture Secretary Lucy Frazer said: "While the vast majority of adults enjoy gambling without harm, we can't ignore the fact footballers are massive role models to kids."
The Premier League has banned clubs from having gambling sponsorship on the front of their match-day shirts.
There are eight Premier League clubs with gambling companies as shirt-front sponsors, with an estimated value of £60m each year.
• Bournemouth - Dafabet (online bookmaker)
• Brentford - Hollywoodbets (online gambling firm)
• Everton - Stake (online crypto casino and sports betting platform)
• Fulham - W88 (betting firm)
• Leeds - SBOTOP (sports betting firm)
• Newcastle - Fun88 (online sportsbook and casino)
• Southampton - Sportsbet (online gambling company)
• West Ham - Betway (online gambling firm)
Gambling sponsorship will be axed at the end of the 2025/26 season, the league said in a statement.
Until then existing - and new - shirt-front gambling sponsorship contracts will be allowed.
Clubs will continue to be able to feature gambling brands in other areas, including shirt-sleeves and LED advertising.
Culture Secretary Lucy Frazer tweeted: "While the vast majority of adults enjoy gambling without harm, we can't ignore the fact footballers are massive role models to kids.
"Our upcoming Gambling White Paper will upgrade punter protections & do more to protect those at risk of addiction."
Thursday's announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport.
The move forms part of the government's ongoing review of current gambling legislation.
The Premier League said it is also working with other sports on the development of a new code for responsible gambling sponsorship.
There are eight Premier League clubs with gambling companies as shirt-front sponsors, with an estimated value of £60m each year.
• Bournemouth - Dafabet (online bookmaker)
• Brentford - Hollywoodbets (online gambling firm)
• Everton - Stake (online crypto casino and sports betting platform)
• Fulham - W88 (betting firm)
• Leeds - SBOTOP (sports betting firm)
• Newcastle - Fun88 (online sportsbook and casino)
• Southampton - Sportsbet (online gambling company)
• West Ham - Betway (online gambling firm)
Gambling sponsorship will be axed at the end of the 2025/26 season, the league said in a statement.
Until then existing - and new - shirt-front gambling sponsorship contracts will be allowed.
Clubs will continue to be able to feature gambling brands in other areas, including shirt-sleeves and LED advertising.
Culture Secretary Lucy Frazer tweeted: "While the vast majority of adults enjoy gambling without harm, we can't ignore the fact footballers are massive role models to kids.
"Our upcoming Gambling White Paper will upgrade punter protections & do more to protect those at risk of addiction."
Thursday's announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport.
The move forms part of the government's ongoing review of current gambling legislation.
The Premier League said it is also working with other sports on the development of a new code for responsible gambling sponsorship.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
