Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

MUM’s the word: What you need to know about Google’s latest update

MUM’s the word: What you need to know about Google’s latest update

Google is in the process of launching MUM, it’s first major search engine update since 2019. How does it work and what benefits will it bring?

Google has announced a redesign of its search engine that introduces a new way to explore topics using an artificial intelligence (AI) feature called MUM.

The search engine plans to guide users through topics that interest them in a more visual way.

It claims to be 1,000 times more powerful than its predecessor, BERT (Bidirectional Encoder Representations from Transformers), first introduced in 2019.

But how can Google users expect to benefit from the changes?

What is MUM and what does it stand for?


MUM, short for Multitask Unified Model, is an algorithm created to search the internet across different languages and via images in order to find the answers to elaborate questions.

What do the changes mean for you?


Google users currently rely on the world’s biggest search engine for answers that are found in text or recommended links.

The addition of MUM promises a huge shift in what using the search engine can provide us. Users have previously been faced with difficulties regarding language barriers (eg searching in English tends to only lead you to English resources) and needing multiple searches to achieve a complete answer to their queries.

A key example would be the following: instead of producing two individual searches for "What is the weather like in Finland?" and "What is the weather like in Spain?" Google will present these results to you side by side. It will be able to cross-reference your query across 75 different languages.

Google is mostly focused on MUM’s ability to complete searches using images.

MUM has been created with the goal of bringing solutions based not just on text, but on multimedia such as images, videos, and podcasts. This could invite users to become more specific with their queries instead of relying on vague, SEO-friendly language.

How will these features affect users?


Google MUM’s three primary features include:

Topic zooming

Being able to jump in and out of topics related to your search seamlessly.

'Things to know'

Presenting pathways for the user through related topics to make follow-up searches more efficient. Searching a person, event, or object would lead to Google recommending a series of extended pathway searches that help you learn more about the topic you searched.

For example, searching "guitar" would present you with a number of pathways: "how to play," "where to buy," "tips," and so on.

Visually browsable search results


This feature is already present in the search engine and targets users looking to find inspiration in fields where a visual aid would be useful.

Searches about hobbies like decorating, cooking, and fashion will provide options for the usually to visually explore the topic.

You could search for garden decorating ideas and be presented with a host of options from a number of sources that come in the form of browsable images.

How will this affect the search engine?


Google has faced criticism from publishers and website owners for encouraging users to stick to the first ten links presented to them on Page One of its results.

This move could provide a shift in that strategy by encouraging users to delve into smaller, independent resources through the encouragement of pathways and pictures.

MUM could also come as good news for critics of SEO by allowing website owners to publish in accordance with what the service/information provided is actually about, but this is yet to be seen.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
Tulsi Gabbard Unveils Evidence Alleging Political Manipulation of Intelligence During Trump Administration
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Air India Pilot’s Mental Health Records Under Scrutiny
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Moonshot AI Unveils Kimi K2: A New Open-Source AI Model
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Bitcoin Reaches New Milestone of $116,000
Severe Heatwave Claims 2,300 Lives Across Europe
Declining Beer Consumption Signals Cultural Shift in Germany
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
×