Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

More bad news for Google as Indian media demand lion's share of ad revenue

More bad news for Google as Indian media demand lion's share of ad revenue

An Indian media association has demanded Google pay more to local newspapers for using their content, just after Australia passed a hotly-contested law to compel global tech companies to fork out royalties for news.

The Indian Newspapers’ Society, which represents owners and publishers of local print media, said Google must act.

“The Society insisted that Google should increase the publisher share of advertising revenue to 85 percent, and also ensure more transparency in the revenue reports provided to publishers by Google,” the Delhi-based Society said in a statement.

Local news helped Google earn “authenticity in India,” it argued and said news-gathering was costly business.


The request after months of talks with the California-based technology firm also led calls for greater transparency.

Several news publishers said they believed they were being short-changed by Google in India, where the novel coronavirus was the most searched subject last year.

“As publishers, we just get a cheque at the end of the month,” Indian Express daily quoted a Society negotiator as saying.

Others spoke of similar conditions.

“If we talk about revenues from Google ads, the share is so meagre that it counts for almost nothing,” MV Shreyams Kumar of regional newspaper Mathrubhumi, was quoted as saying.

Happiest hunting ground


More than 100,000 newspapers and periodicals are registered in India, where readership in 2019 was pegged at around 425 million.

It is home to more than 500 million internet users, according to various estimates.

The government estimates 940 million Indians use Facebook and WhatsApp, 448 million browse on YouTube and 15 million are on Twitter – making the country the happiest hunting ground for global technology firms.


Australian cue


India’s media industry moved swiftly after Australia passed a law to become the first country where a state arbitrator will rule on price to be paid by tech firms if commercial negotiations wobble.

Experts said India will take a cue from Australia.

“India should come out with such kind of legislation,” said Prashant Mali, a Mumbai-based prominent technology expert.

“We have vernacular media across various platforms, different formats and the consumption of news is the last mile in our country,” Mali told RFI.

He said the Australian premier spoke with his Indian counterpart and others and that “there was some agreement” on the subject.


The newspaper alliance noted “publishers across the world have been raising the issue of fair payment for content and of proper sharing of advertising revenue with Google.”

French wrangle


After months of fierce negotiations, French publishers last year signed a deal under which Google will pay publishers for using their news content.

The media entities were upset with Google's failure to give them what they believed a fair cut of the millions of euros it makes from adverts displayed alongside news search results.

Indian experts such as Abhishek Singh, a national digital policy-maker, believed the news industry has to find solutions on its own.

“Media houses will need to strengthen themselves digitally and ensure they are able to drive traffic without being totally dependent on these platforms,” Singh told public broadcaster RSTV.


The media debate coincided with Indian government plans to make internet giants accountable for content shared on their platforms in the world’s largest online bazaar.

“So, it is one step at a time,” added tech guru Mali.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
U.S. and China Agree on Framework to Shift TikTok to American Ownership
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
The New Life of Novak Djokovic
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
The Country That Got Too Rich? Public Spending Dominates Norway Election
EU Proposes Phasing Out Russian Oil and Gas by End of 2027 to End Energy Dependence
More Than 150,000 Followers for a Fictional Character: The New Influencers Are AI Creations
EU Prepares for War
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
×