Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

More bad news for Google as Indian media demand lion's share of ad revenue

More bad news for Google as Indian media demand lion's share of ad revenue

An Indian media association has demanded Google pay more to local newspapers for using their content, just after Australia passed a hotly-contested law to compel global tech companies to fork out royalties for news.

The Indian Newspapers’ Society, which represents owners and publishers of local print media, said Google must act.

“The Society insisted that Google should increase the publisher share of advertising revenue to 85 percent, and also ensure more transparency in the revenue reports provided to publishers by Google,” the Delhi-based Society said in a statement.

Local news helped Google earn “authenticity in India,” it argued and said news-gathering was costly business.


The request after months of talks with the California-based technology firm also led calls for greater transparency.

Several news publishers said they believed they were being short-changed by Google in India, where the novel coronavirus was the most searched subject last year.

“As publishers, we just get a cheque at the end of the month,” Indian Express daily quoted a Society negotiator as saying.

Others spoke of similar conditions.

“If we talk about revenues from Google ads, the share is so meagre that it counts for almost nothing,” MV Shreyams Kumar of regional newspaper Mathrubhumi, was quoted as saying.

Happiest hunting ground


More than 100,000 newspapers and periodicals are registered in India, where readership in 2019 was pegged at around 425 million.

It is home to more than 500 million internet users, according to various estimates.

The government estimates 940 million Indians use Facebook and WhatsApp, 448 million browse on YouTube and 15 million are on Twitter – making the country the happiest hunting ground for global technology firms.


Australian cue


India’s media industry moved swiftly after Australia passed a law to become the first country where a state arbitrator will rule on price to be paid by tech firms if commercial negotiations wobble.

Experts said India will take a cue from Australia.

“India should come out with such kind of legislation,” said Prashant Mali, a Mumbai-based prominent technology expert.

“We have vernacular media across various platforms, different formats and the consumption of news is the last mile in our country,” Mali told RFI.

He said the Australian premier spoke with his Indian counterpart and others and that “there was some agreement” on the subject.


The newspaper alliance noted “publishers across the world have been raising the issue of fair payment for content and of proper sharing of advertising revenue with Google.”

French wrangle


After months of fierce negotiations, French publishers last year signed a deal under which Google will pay publishers for using their news content.

The media entities were upset with Google's failure to give them what they believed a fair cut of the millions of euros it makes from adverts displayed alongside news search results.

Indian experts such as Abhishek Singh, a national digital policy-maker, believed the news industry has to find solutions on its own.

“Media houses will need to strengthen themselves digitally and ensure they are able to drive traffic without being totally dependent on these platforms,” Singh told public broadcaster RSTV.


The media debate coincided with Indian government plans to make internet giants accountable for content shared on their platforms in the world’s largest online bazaar.

“So, it is one step at a time,” added tech guru Mali.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
Wave of Complaints Against Apple Over iPhone 17 Pro’s Scratch Sensitivity
Munich Airport Reopens After Second Drone Shutdown
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
The Personality Rights Challenge in India’s AI Era
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Study Finds No Safe Level of Alcohol for Dementia Risk
Trump Says Ukraine Can Fully Restore Borders with NATO Backing
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
U.S. and China Agree on Framework to Shift TikTok to American Ownership
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
The New Life of Novak Djokovic
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
×