Milka Chocolate Launches New Packaging Amid Consumer Backlash
New Milka chocolate size introduced by Mondelez faces criticism over pricing in Western Europe.
Mondelez International has launched a new size of Milka chocolate bars in several Western European countries, which has sparked considerable consumer discontent.
Following the release in early June, there has been a wave of critical comments on Milka's social media platforms, with many customers expressing outrage regarding the pricing of the new product line.
Consumers have described the new offerings as disproportionately expensive, questioning the necessity of the new size in relation to its cost.
The recently implemented Mocha Extra size bridges the gap between the standard 90-gram bar and larger formats previously offered.
Notably, Mondelez previously reduced the standard 100-gram offering to 90 grams due to rising cocoa prices, impacting consumer perception of value.
The new Milka Extra size is priced at €3.79, approximately 1500 Hungarian forints, which some buyers deem excessive.
Initial availability for the new product has been noted in Germany and the Netherlands, but consumer reception has been less favorable than the manufacturer anticipated.
Mondelez hopes that this new addition will stimulate sales for the Milka brand, even as it contends with the broader trend of rising commodity prices, particularly in cocoa.
The company's decision to reduce bar sizes aligns with similar industry trends, as other chocolate manufacturers have also made adjustments in response to increased production costs.
This reflects a larger context where brands in the confectionery sector are navigating challenges associated with fluctuating raw material prices and changing consumer expectations.
Following the release in early June, there has been a wave of critical comments on Milka's social media platforms, with many customers expressing outrage regarding the pricing of the new product line.
Consumers have described the new offerings as disproportionately expensive, questioning the necessity of the new size in relation to its cost.
The recently implemented Mocha Extra size bridges the gap between the standard 90-gram bar and larger formats previously offered.
Notably, Mondelez previously reduced the standard 100-gram offering to 90 grams due to rising cocoa prices, impacting consumer perception of value.
The new Milka Extra size is priced at €3.79, approximately 1500 Hungarian forints, which some buyers deem excessive.
Initial availability for the new product has been noted in Germany and the Netherlands, but consumer reception has been less favorable than the manufacturer anticipated.
Mondelez hopes that this new addition will stimulate sales for the Milka brand, even as it contends with the broader trend of rising commodity prices, particularly in cocoa.
The company's decision to reduce bar sizes aligns with similar industry trends, as other chocolate manufacturers have also made adjustments in response to increased production costs.
This reflects a larger context where brands in the confectionery sector are navigating challenges associated with fluctuating raw material prices and changing consumer expectations.
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