Meta Enhances Scam Ad Detection with Facial Recognition
Meta is using facial recognition technology to fight fake ads featuring celebrities on Facebook and Instagram. This tech aims to identify and delete scam ads by comparing flagged images with official celebrity profiles. Meta will also use face recognition to help users regain access to their accounts, though this feature is not yet available in regions with strict regulations like the UK and EU.
Facebook and Instagram's parent company, Meta, will implement facial recognition technology to combat fake ads using celebrity likenesses.
High-profile individuals like Elon Musk and Martin Lewis have been victims of these scams, which often promote fraudulent investment schemes and cryptocurrencies.
Meta's existing AI-based ad review system will be strengthened to match flagged ad images with celebrity profile pictures, deleting confirmed scam ads automatically.
Initial tests show promising results, leading to in-app notifications for affected public figures.
Meta has faced pressure to address the growing threat of deepfake-powered scams, prompting them to share their strategy with the industry.
In addition to scam detection, Meta's facial recognition will assist users locked out of their accounts by comparing video selfies with profile images, although this feature is not available in regions like the UK and EU due to regulatory constraints.
High-profile individuals like Elon Musk and Martin Lewis have been victims of these scams, which often promote fraudulent investment schemes and cryptocurrencies.
Meta's existing AI-based ad review system will be strengthened to match flagged ad images with celebrity profile pictures, deleting confirmed scam ads automatically.
Initial tests show promising results, leading to in-app notifications for affected public figures.
Meta has faced pressure to address the growing threat of deepfake-powered scams, prompting them to share their strategy with the industry.
In addition to scam detection, Meta's facial recognition will assist users locked out of their accounts by comparing video selfies with profile images, although this feature is not available in regions like the UK and EU due to regulatory constraints.
