Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Influencers' Instagram posts banned by watchdog

A trio of influencers have had Instagram posts touting diet products banned by the UK's ad regulator.

TV stars Katie Price and Lauren Goodger promoted a BoomBod shot drink on their accounts, while Georgia Harrison showed off Protein Revolution's weight loss gummies.

The Advertising Standards Authority said the influencers' posts were irresponsible.

"The ads must not appear again in the same form," it ruled.

BoomBod claims its "10-calorie shots" stop people from snacking or overeating, while Protein Revolution says its V24 gummies keep cravings at bay thanks to a vegetable extract.

The ASA also banned several posts posted by BoomBod and Protein Revolution via their own accounts.

"It was clear from the ads that the influencers did not need to lose weight in order to achieve a healthy weight," the ASA wrote in the BoomBod ruling.

"I can't get enough of it!" Ms Price wrote in September when she posted a photo of the drink, before going on to describe how it contained vitamins and natural fibre but no laxatives.

In March, Ms Goodger shared a photo of herself wearing athletic clothing and holding a BoomBod box.

"Can't believe these amazing results I've gotten with @boombod's 7 day Achiever," the former Only Way Is Essex cast member posted.

"The difference I've noticed from using this stuff is amazing."


'Artificially thin'

The regulator said it had concerns that the photo of Ms Goodger appeared to have been edited to make her waist look "artificially thin" resulting in a situation "that the images were not representative of her real body shape".

The ASA said the ads from Ms Price and Ms Goodger had created the impression that it was "necessary or advisable" for people who were already slim to use products that suppress their appetites.

This represented "an irresponsible message", the watchdog added.

One fitness expert told the BBC that dieting product companies often rely on health and wellness themes to market their goods.

"It's a real shame the information online [is sometimes] distorted by these companies and influencers," personal trainer Will Latta said.

He added that people who suffer from self-esteem issues, anxiety, and eating disorders were among those who tended to get drawn in.


Weight-loss gummies

Love Island contestant Ms Harrison shared a photo of herself promoting weight loss gummies in March.

"They're delicious and when taken with water they suppress your hunger cravings," she posted.

At the time, many of her 847,000 followers called her out for being irresponsible and ignorant about body image.

"We received assurances from both advertisers that they have/are removing the posts," a spokesman for the ASA told the BBC.

This is not the first time the authority has raised concern that influencers' social media posts have encouraged people to lose weight in unhealthy ways.

Reality star Jemma Lucy had a post of her advertising weight loss coffee banned in July, for example.

The ASA has published an advertising guide for influencers.

Ms Price, Ms Goodger, and Ms Harrison did not respond to requests for comment.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
The Personality Rights Challenge in India’s AI Era
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Study Finds No Safe Level of Alcohol for Dementia Risk
Trump Says Ukraine Can Fully Restore Borders with NATO Backing
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
U.S. and China Agree on Framework to Shift TikTok to American Ownership
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
The New Life of Novak Djokovic
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
×