Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

How the Most Extreme Street Style Star Is Dressing for Digital Fashion Week

How the Most Extreme Street Style Star Is Dressing for Digital Fashion Week

Men’s fashion month has become almost completely digital. And while we’ve enjoyed watching the likes of Prada, Louis Vuitton, and Dior on our screens (and playing Balenciaga’s freaky fantasy video game) there’s no denying that we are missing the in-person component, seeing the street style and being seen ourselves. But the show must go on.

And even though there is a lack of street style slideshows, some fashion show guests are still dressing up. Yu Masui, a LVMH scout and one of the most outré dressers of Fashion Week, has been outfitting himself each day in anticipation for the shows.

Masui has long been known for wearing young designers, mixing and matching their pieces with larger brands to create a radical, colorful mélange. “[Watching digital shows] is kind of a mixed feeling. Excited and sad,” writes Masui from Japan, where he lives. “Digital content has definitely improved compared with last season. Some of it makes me smile or laugh. I can eat, drink, or even dance when watching them, and that’s a good side.”

Masui’s looks certainly strike an entertaining, experimental chord. He kicked off his week of looks with Japanese designer Kidill, in a graphic graffiti-inspired bomber jacket and matching trousers. In another instance, he opts for a more polished “Super Auntie Hero” look in JW Anderson in a pert top and ruffled gloves. And to receive his takeout order? Masui wears a full Doublet look, which includes fried-potato socks.

    

Mask: Doublet
Earring: Ashley Williams
Choker: Cyberdog
Blouson: Kidill
Hoody: Cyberdog x Kappa
Sushi bag: Delvaux
Trousers: Kidill
Shoes: Kidill x Both ParisPhoto: Courtesy of Yu Masui / @yumasui

“This look is dedicated to Japanese designer Kidill, celebrating his debut on the Paris Fashion Week official schedule. He is a designer who represents Japanese punk spirits. He often collaborates with people like music photographers and punk artists. His collection is available at DSM.”

    

Earring: Safsafu
Necklace: Hatton Labs
Set up: JW Anderson
Bag: JW Anderson
Gloves: JW AndersonPhoto: Courtesy of Yu Masui / @yumasui

“Here, I’m a medieval superhero, or a ‘Super Auntie Hero!’ It’s hard to access my own archive wardrobes when I am traveling for fashion weeks, so I decided to pick favorite pieces from the JW Anderson archive to show them. It is kind of a medieval-inspired knit outfit, but it turned out to be quite like an auntie by adding pearls. Anyway, this outfit is updated with a puffer from the Moncler collaboration of fall 2020!”

    

Mask: Tomo Koizumi
Earring: Ashley Williams
Jacket (bi products): Marques’ Almeida
Top: Nasir Mazhar
Trousers: painkiller atelierPhoto: Courtesy of Yu Masui / @yumasui

“‘Kiss the future’ is one of the signature phrases of Walter Van Beirendonck for W< in the ’90s. I found this gigantic shoulder bag inspired by a Japanese school rucksack in the attic two days ago. Coincidentally, Walter was showing his archives in his film tonight!”

    

“Dedicated to the 2018 LVMH prize winner, Doublet, I wore their spring 2021 collection! Masayuki Ino tried to make everyone’s everyday life a little bit more special. Expected or unexpected deliveries or presents can make us happy on anniversaries or even normal days.”

    

Mask: Helmstedt
Coat: acne studios
Shirt & bag: Ashley Williams
Shorts: Ernest W Baker
Shoes: shoes53045Photo: Courtesy of Yu Masui / @yumasui

“‘Excuse me! You forgot to wear shoes!’ This look has The Royal Tenenbaums-like retro vibe. Ernest W Baker who is showcasing on day four is one of designers elevating once-upon-a-time design into the modern era.”

    

Mask: Doublet
Earring: Ashley Williams and Safsafu
Coat (bi product): Marques’ Almeida
Jumper: Ashley Williams
Mini bag: Boyy
Pants: Marques’ Almeida
Shoes: EytysPhoto: Courtesy of Yu Masui / @yumasui

“Yu Masui can be rock and roll sometimes! A punk mentality! The fun part of fashion weeks is always dining out or partying after shows! I can’t wait to meet fashion friends after COVID-19…I miss you guys!”

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
NATO Members Agree to 5% Defense Spending Target by 2035
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
International Astronaut Team Launched to Space Station
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
Oil Prices Set to Surge After US Strikes Iran
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Hungary Ranked Among the World’s Safest Travel Destinations for 2025
G7 Leaders Fail to Reach Consensus on Key Global Issues
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
×