Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

How Bottega Green Became the Color of the Year

How Bottega Green Became the Color of the Year

Bottega Venetas iconic shade of green shines on through the summer and into winter.

Throughout 2021 there has been one color that is delightfully inescapable. While similar shades have been present in the collections of designers spanning the gamut, this specific tone, with its vitality and vibrance, has dominated social media feeds and been crowned the cultural color of 2021. From the puddle boot to the padded bag, “Bottega Green” has been entrenched into the identity of Bottega Veneta as a balancing force that adds playfulness to classicality and a spark to perfected austerity. While summer may be coming to a close and leaves will soon begin to turn, Bottega Green will continue to provide the light and color of summer as the world's own colors change.



Bottega Veneta padded bag and puddle boots in Bottega Green.

In recent years, green has enjoyed an increased prevalence on runways and in the general design mindset. This trend began in 2017 when Greenery was selected as Pantone’s Color of the Year. Expounded by a year of isolation and finding solace in nature, green is more present than ever, in no small part thanks to Bottega. Immediately after its debut in the Spring/Summer 2021 show, Bottega Green clothing and accessories became coveted by celebrities and influencers alike. Now, as people are increasingly leaving their homes and engaging with each other, the color is serving as the perfect way to add a jolt of energy to their wardrobe and create an outfit that is impossible to miss.

This ease of visibility is the primary reason that Bottega Green has been able to so substantially influence the way people dress within such a short period of time. After years of muted earth tones, minimalism, and companies forcing uniformity onto consumers, an entire generation is growing into consciousness at a moment in time in which the confluence of social trends and world events has led to people wanting to stand out and to be noticed. While the economic recession served as an oft-referenced defining experience of the 2010s, the proliferation of social media and the emergence from quarantine will define this next decade. And, just as khaki, navy, and olive became a codified tonal language, Bottega Green shows that what is coming will be bright and unique-and will synthesize nature with neon.



Bottega Veneta Spring/Summer 2021.

The recently released puddle bombers show that Daniel Lee’s Bottega Veneta has solidified its new tonal language and is continuing the dialogue between color and structure that leads to elegant pieces that infuse minimalism with a contemporary maximalist touch-pieces that have earned the brand a new generation of dedicated fans. Looking ahead, Bottega Green is not going away. While additional colors are being introduced to Bottega collections-like the rich purple and fire truck red seen in the newly unveiled Spring/Summer 2021 lineup-and fresh colors will rise in popularity for the new season, Bottega Green will remain a presence and will always be associated with a new chapter for Bottega Veneta, as well as the beginning of this new decade.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
Western Europe Records Hottest June on Record
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
China’s Central Bank Consults European Peers on Low-Rate Strategies
France Requests Airlines to Cut Flights at Paris Airports Amid Planned Air Traffic Controller Strike
Poland Implements Border Checks Amid Growing Migration Tensions
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Massive Anti-Government Protests Erupt in Belgrade
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Hungary's Prime Minister Criticizes NATO's Role in Ukraine
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Hungarian Scientist to Conduct 30 Research Experiments on the International Space Station
NATO Members Agree to 5% Defense Spending Target by 2035
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
International Astronaut Team Launched to Space Station
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
Oil Prices Set to Surge After US Strikes Iran
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
×