Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Hood By Air Returns (Again) with Dystopian Fashion Film

Hood By Air Returns (Again) with Dystopian Fashion Film

LOFFICIEL speaks with director Roger Guàrdia about interpreting designer Shayne Olivers vision and the Hood By Air ethos through film.

Hood by Air is just getting started. Teasing its way back into fashion’s collective conscious since going on hiatus in 2017 and subsequently making its initial relaunch announcement in 2020, Shayne Oliver’s New York-based label has gradually dropped sartorial surprises-first the Mother collection fronted by Naomi Campbell, then the Veteran lineup of streetwear-leading up to its runway return. But as expected from Oliver, whose past shows were lauded for their merging of ballroom, hip hop, and club culture with high fashion, the designer brings the unexpected.

Going the digital route, Oliver presents his first major visualizer in a short film released today, directed by Roger Guàrdia, produced by Park Pictures and Canada, and presented by Anonymous Club, Hood By Air’s collaborative creative platform. Titled The Prologue, the video made a subtle debut, only announced by Anonymous Club. Under Oliver's music direction, the film is rounded out with music from Anonymous Sound and founding artist Leech's Prologue Mixtape, along with tracks from Screensavers Vol. 1, a compilation of music from Anonymous residents. Playing off of Guàrdia’s intense visuals and Oliver’s dystopian aesthetic, the short film “interprets the knowledge of the past while introducing new characters of the future,” according to the brand.



When HBA approached Guàrdia about the project a year ago, the filmmaker dropped everything else to pursue the opportunity. With a portfolio of music videos and commercials with the likes of Converse and Nike, Guàrdia jumped at the chance to work with Oliver and his team because he “knew that they were trying to cook something special.” Beginning with a creative brief from Hood By Air and Anonymous Club, the director got to work without even seeing the clothes, which had not yet been produced at the time. Come December 2020, when filming took place, Guàrdia had a revised direction for the project. “I wanted to add a more cinematic vibe to the whole thing,” the director tells L’OFFICIEL. “We wrote a script-a quite peaceful, poetic script. It was going to be more like a short film visual narrative, but for several reasons, this changed. It became something that I really like now, with a [different] perspective, because we came up with something that is in-between.” He adds, “[There were] so many things that we wanted to talk about, but at the same time, it's like going to a party-you know which party it's going to be but you don't know how the party is going to end.”



The result is a haunting film that interprets technology and youth with elements of extreme cinema. “Now the Earth was formless and empty, darkness was over the surface of the deep, and the spirit of Hood By Air was hovering the waters, and HBA said let there be light,” a title card says. Featuring Alicia London, Jasia “Sosa” Abrams, Coltrane Ferrer, and Bailey and Charli, the characters appear as microchipped agents in HBA’s world. One scene sees the kids playing Red Light, Green Light, another shows a split screen of a candle-lit vigil juxtaposed with an actor smearing paint on his body.

“I was thinking about how we can create something different or something that is new or something that we have never seen before,” Guàrdia says. “And [HBA] already had all these ingredients with the music, with the fashion, and this and that. Connecting all those elements was what I would love to see if I was a spectator. That it could be original, different, and intentional.”



Beyond the special effects and avant-garde editing, the film highlights fashion from Hood By Air's Vetera, H13a, and HBA collections and serves as a precursor to the brand's runway return. Lauded by many as the progenitor of luxury streetwear, Oliver is in his element once again. With a focus on outwear decked out with zippers and hardware, metallic finishes, quilting, exaggerated tailoring, and the brand’s penchant for hype-worthy sweatshirts and tees, the collection is an extension of the clothes seen in the Mother and Veteran capsules.

According to Guàrdia, the collection helped “push the dystopian vibes” even further. But beyond the dark overtones of The Prologue, the director hopes to grab the attention of audiences and get a “Whoa, what the fuck?” but “in a good way.” He continues, “When I see something as a spectator-more than perfection and budget, artist, brand, whatever the project is for-I like to se the intention and originality. For me, those are the two important values. So I hope when people watch this, they can enjoy the whole thing and the intention that we put there.”

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
US Administration Under President Donald Trump Reportedly Lifts Ban on Ukraine’s Use of Storm Shadow Missiles Against Russia
White House Announces No Imminent Summit Between Trump and Putin
China Presses Netherlands to “properly” Resolve the Nexperia Seizure as Supply Chain Risks Grow
Merz Attacks Migrants, Sparks Uproar, and Refuses to Apologize: “Ask Your Daughters”
Apple Challenges EU Digital Markets Act Crackdown in Landmark Court Battle
Shouting Match at the White House: 'Trump Cursed, Threw Maps, and Told Zelensky – "Putin Will Destroy You"'
‘No Kings’ Protests Inflate Numbers — But History Shows Nations Collapse Without Strong Executive Power
"The Tsunami Is Coming, and It’s Massive": The World’s Richest Man Unveils a New AI Vision
EU Moves to Use Frozen Russian Assets to Buy U.S. Weapons for Ukraine
Europe Emerges as the Biggest Casualty in U.S.-China Rare Earth Rivalry
“Firepower” Promised for Ukraine as NATO Ministers Meet — But U.S. Tomahawks Remain Undecided
The Sydney Sweeney and Jeans Storm: “The Outcome Surpassed Our Wildest Dreams”
Dutch Government Seizes Chipmaker After U.S. Presses for Removal of Chinese CEO
AI and Cybersecurity at Forefront as GITEX Global 2025 Kicks Off in Dubai
Ex-Microsoft Engineer Confirms Famous Windows XP Key Was Leaked Corporate License, Not a Hack
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
Wave of Complaints Against Apple Over iPhone 17 Pro’s Scratch Sensitivity
Munich Airport Reopens After Second Drone Shutdown
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
The Personality Rights Challenge in India’s AI Era
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Study Finds No Safe Level of Alcohol for Dementia Risk
Trump Says Ukraine Can Fully Restore Borders with NATO Backing
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
×