Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Douyin nearly doubles daily active users over past year as Chinese spend even more time watching short videos

Douyin nearly doubles daily active users over past year as Chinese spend even more time watching short videos

Rival Kuaishou set a target for the company to reach 300 million daily active users by February
Douyin, the short video app owned by the world’s most valuable start-up Bytedance, said its daily active users exceeded 400 million in January 2020, up from 250 million the same time a year ago.

The user numbers were included in Douyin’s annual data report released on its WeChat official account on Monday. A Bytedance spokeswoman declined to comment further on the matter.

Seven-year-old Bytedance, reportedly valued at US$78 billion last year, has achieved international success with TikTok, the international version of Douyin. The endless scroll of short videos on the platform, which uses an AI model to track user behaviour and tailors content on their personalised page, has become an obsession with internet users in small rural towns and major cities alike.

The top three professions with the most likes on Douyin are teachers, nurses and firefighters, according to the data report.

While Beijing and Shanghai rank in the top five when it comes to highest number of average video views, Liaoning province, Jilin province, and Heilongjiang province – all located in China’s northeast region – make up the rest of the top five in terms of views.

The Douyin platform has also become a place to go to learn and obtain knowledge. The report said 130 million Douyin users have watched videos posted by a creator called Xiangbo Teacher, who shares chemistry knowledge, while 64 million have watched content posted by an account that shares knowledge related to ancient architecture.

China’s highly competitive short video industry recorded a total of 857 million users as of June 2019, with Chinese users likely to spend more time watching short videos than longer content in future, according to a report by Qianzhan Industry Research Institute. Douyin and Kuaishou are among the first tier of short video apps in the industry, followed by Bytedance-owned Xigua video and Huoshan video, according to a separate report by the Qianzhan institute.

The Beijing-based Bytedance counts deep-pocketed investors such as Japan’s SoftBank among its backers. TikTok, which has attracted negative attention from Washington over data privacy and national security concerns, has reached 1.5 billion total downloads on the App Store and Google Play, according to Sensor Tower. It was the third most downloaded non-gaming app of last year after WhatsApp and Messenger

Kuaishou, the country’s second-largest short video platform backed by Tencent, had 200 million daily active users as of May 2019, according to the company’s website. It will invest 1 billion yuan (US$143 million) of cash into a red packet campaign for the upcoming Lunar New Year, in a partnership with China’s official Spring Festival Gala.

The promotion comes after Kuaishou’s founders, Su Hua and Cheng Yixiao, set a target for the company to reach 300 million daily active users by February.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
The Country That Got Too Rich? Public Spending Dominates Norway Election
EU Proposes Phasing Out Russian Oil and Gas by End of 2027 to End Energy Dependence
More Than 150,000 Followers for a Fictional Character: The New Influencers Are AI Creations
EU Prepares for War
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Druzhba Pipeline Incident Sparks Geopolitical Tensions
Cost of Opposition Leader Péter Magyar's Economic Plan Revealed
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
×