Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Bud Light’s Marketing Effort with a Transgender Influencer

Bud Light’s Marketing Effort with a Transgender Influencer

In April 2023, Anheuser-Busch’s Bud Light beer brand partnered with transgender influencer Dylan Mulvaney to promote its product. Mulvaney, who has over 1.8 million followers on Instagram, posted a video of herself cracking open a Bud Light and talking about how much she enjoys the beer.

The video was met with positive reactions from many of Mulvaney’s followers, but it also drew criticism from some conservative social media users. 

Bud Light’s decision to partner with Mulvaney was part of a larger marketing effort to reach consumers in largely liberal urban areas. The brand has been facing declining sales in recent years, and it is hoping to appeal to younger, more diverse consumers. The partnership with Mulvaney was seen as a way to do that.

The Right-Wing Outrage

The criticism of Bud Light’s partnership with Mulvaney came from a number of conservative social media users. Some of these users accused the brand of promoting “woke” values and of pandering to a “special interest group.” Others threatened to boycott Bud Light.

The right-wing outrage over Bud Light’s marketing effort is a sign of the increasingly polarized political climate in the United States. In recent years, there has been a growing divide between liberals and conservatives on a number of issues, including transgender rights. This divide has been reflected in the corporate world, as brands have been forced to choose sides on controversial issues.

A Lesson in the Newly Unsettled Politics of Corporate America

Bud Light’s marketing effort with a transgender influencer is a lesson in the newly unsettled politics of corporate America. In the past, brands could largely avoid taking sides on controversial issues. However, in today’s polarized political climate, brands are increasingly being forced to choose sides.

This can be a difficult decision for brands, as they risk alienating customers on both sides of the political spectrum. However, it is a decision that brands cannot afford to ignore. In today’s world, brands that do not take a stand on important issues are likely to be seen as out of touch with their customers.

Practical Advice for Brands

For brands that are looking to navigate the newly unsettled politics of corporate America, there are a few things to keep in mind. First, it is important to understand your target audience. What are their values? What are their concerns? Once you understand your target audience, you can start to develop a marketing strategy that resonates with them.

Second, it is important to be authentic. Don’t try to be something you’re not. If you’re a brand that values inclusivity, then be sure to promote that message in your marketing. But if you’re a brand that values traditional values, then don’t be afraid to stand up for those values.

Finally, it is important to be prepared for backlash. No matter what you do, there will always be someone who is unhappy with your decision. That’s just the nature of the world we live in today. However, if you’re prepared for backlash, it won’t have as much of an impact on your brand.

By following these tips, brands can navigate the newly unsettled politics of corporate America and continue to connect with their customers.

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
Italy Faces Population Decline Amid Youth Emigration
Trump Accuses China of Violating Trade Agreement
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Russia Accuses Serbia of Supplying Arms to Ukraine
Gerry Adams Wins Libel Case Against BBC
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
EU Majority Demands Hungary Reverse Anti-LGBTQ+ Laws
Top Hotel Picks for 2025 Stays in Budapest Revealed
Iron Maiden Unveils 2025 Tour Setlist in Budapest
Chinese Film Week Opens in Budapest to Promote Cultural Exchange
Budapest Airport Launches Direct Flights to Shymkent
Von der Leyen Denies Urging EU Officials to Skip Budapest Pride
Alcaraz and Sinner Advance with Convincing Wins at Roland Garros
EU Ministers Lack Consensus on Sanctioning Hungary Over Rule of Law
EU Nations Urge Action Against Hungary's Pride Parade Ban
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
U.S. Considers Withdrawing Troops from Europe
Russia Deploys Motorbike Squads in Ukraine Conflict
Critics Accuse European Court of Human Rights of Overreach
Spain Proposes 100% Tax on Non-EU Holiday Home Purchases
German Intelligence Labels AfD as Far-Right Extremist
Geert Wilders Threatens Dutch Coalition Over Migration Policy
Hungary Faces Multiple Challenges Amid EU Tensions and Political Shifts
Denmark Increases Retirement Age to 70, Setting a European Precedent
Any trade deal with US must be based on respect not threats', says EU commissioner
UK Leads in Remote Work Adoption, Averaging 1.8 Days a Week
Thirteen Killed in Russian Attacks Across Ukraine
High-Profile Incidents and Political Developments Dominate Global News
Netanyahu Accuses Western Leaders of 'Emboldening Hamas'
×