Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Bruno Mars’s First Clothing Line Channels His Alter Ego

Bruno Mars’s First Clothing Line Channels His Alter Ego

Bruno Mars-who once famously sang, “Got Chucks on with Saint Laurent”-says fashion brands have been knocking on his door to collaborate for years.

But it’s Lacoste creative director Louise Trotter who finally broke him down and sealed the deal. “Louise called me and begged me,” jokes Mars, adding that he was actually a big fan of Lacoste growing up. “Going to school, if you had that crocodile on your chest, that meant something,” he says. When Lacoste said Mars could design whatever he wanted, he was instantly on board. His new line debuts March 5.

When the singer sat down to actually work on the collaboration about a year ago, Mars began adopting an alter ego to help him think like a designer. He dreamed up Ricky Regal, an extremely fashion-forward man with an eye for design. The line, titled Lacoste x Ricky Regal, now serves as a representation of what Mars thinks this elevated version of himself would wear. “It’s been great to get to know both Bruno and Ricky; I don’t know who I know better actually,” says Trotter, while Mars adds, “I wanted it to feel like, whoever that person is wearing it, they’re the coolest guy at the party. They’re not trying too hard. It just flows and feels right.”



Mars recalls beginning the design process. He got the Lacoste creative team together for a formal PowerPoint presentation. “I couldn’t find a laser pointer, so I used a drumstick and pointed to the different colors and shapes [that I wanted to use],” he says. “At the end of the PowerPoint there was a picture of a big explosion with the caption ‘World domination.’”



That resulted in a collection of ready-to-wear, footwear, and accessories that nods to the ’70s but has a decidedly more dressy, modern feel. Of course, it being Lacoste, there’s a heavy dose of sportswear influences too, including striped tracksuits and groovy camp-collar shirts with exaggerated collars. “I wanted collars down to my elbows,” says Mars. “There’s something magnificent and powerful about a collar being big. It gives confidence to whomever’s wearing it; it feels like a cape.” Lacoste’s classic tees and polo shirts, bearing the iconic crocodile logo, are also present. “The crocodile brought a sense of sport heritage to it,” says Trotter. Prices range from $90 for tees to $280 for the patterned zip-up jackets.



Given that this was Mars’s first time designing, Trotter says she was overall surprised by his knowledge of fit and eye for details. “I’d sometimes have my husband take our children for ice cream, so they didn’t see [Bruno] on the screen and tell all their friends,” she recalls. “Bruno is obsessive. He had a clear vision, and he knew instinctively if something wasn’t right.”

In the campaign Mars can be seen wearing the ’70s-inspired pieces along with sleazy-chic items like aviator sunglasses, which he also designed. Mars enlisted friend and singer-songwriter Anderson Paak to model along with him. “He and I have been quietly working on a project together,” Mars teases on the music front.

In fact Mars found that the design process wasn’t all that different from writing music. “When I’m writing a song, it’s about the emotion: What do I want people to feel?” he says. “I approach clothing that same way: How do I want to feel when I put on that jacket?” He wants people to experience life as Ricky Regal-like they’re “levitating when they walk into someplace-a grocery store or a party.”

AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
Italy Faces Population Decline Amid Youth Emigration
Trump Accuses China of Violating Trade Agreement
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Russia Accuses Serbia of Supplying Arms to Ukraine
Gerry Adams Wins Libel Case Against BBC
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
EU Majority Demands Hungary Reverse Anti-LGBTQ+ Laws
Top Hotel Picks for 2025 Stays in Budapest Revealed
Iron Maiden Unveils 2025 Tour Setlist in Budapest
Chinese Film Week Opens in Budapest to Promote Cultural Exchange
Budapest Airport Launches Direct Flights to Shymkent
Von der Leyen Denies Urging EU Officials to Skip Budapest Pride
Alcaraz and Sinner Advance with Convincing Wins at Roland Garros
EU Ministers Lack Consensus on Sanctioning Hungary Over Rule of Law
EU Nations Urge Action Against Hungary's Pride Parade Ban
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
U.S. Considers Withdrawing Troops from Europe
Russia Deploys Motorbike Squads in Ukraine Conflict
Critics Accuse European Court of Human Rights of Overreach
Spain Proposes 100% Tax on Non-EU Holiday Home Purchases
German Intelligence Labels AfD as Far-Right Extremist
Geert Wilders Threatens Dutch Coalition Over Migration Policy
Hungary Faces Multiple Challenges Amid EU Tensions and Political Shifts
Denmark Increases Retirement Age to 70, Setting a European Precedent
Any trade deal with US must be based on respect not threats', says EU commissioner
UK Leads in Remote Work Adoption, Averaging 1.8 Days a Week
Thirteen Killed in Russian Attacks Across Ukraine
High-Profile Incidents and Political Developments Dominate Global News
Netanyahu Accuses Western Leaders of 'Emboldening Hamas'
Ukraine and Russia Conduct Largest Prisoner Exchange of the War
×