Argentina had just beaten France on penalties in Doha after a classic contest finished 2-2 after 90 minutes and 3-3 after extra-time.
Martinez had moved a crucial save late in extra-time and then saved Kingsley Coman’s spot-kick to help his country to glory and was awarded the trophy for the tournament’s best goalkeeper as a result.
The Aston Villa stopper didn’t go down the traditional route of celebrating the award, instead he held it with both hands by his groin and thrust towards the crowd.
It is something of a trademark move from Martinez who did the same thing when he won the Golden Glove at the Copa America last year.
Having just been one of the heroes in a World Cup winning effort you can largely do what you want, but Martinez’s celebrations may not have been looked upon fondly by the Qataris running the show.