What Smartphones Are People Buying Now?
The smartphone market has undoubtedly bounced back from its previous low point.
The latest numbers reveal how different manufacturers are performing.
The International Data Corporation (IDC) has published its estimates for smartphone sales in the first quarter of this year. The research firm identified a total of 289.4 million new mobile devices finding owners worldwide, which is a 7.8 percent increase compared to the same period last year.
Samsung leads the chart, reclaiming/strengthening its top spot from Apple’s brief reign. To achieve this, they had to sell 60.1 million devices, a figure essentially matching that of the previous year (60.5 million units). This practically stagnant performance marked only a 0.7 percent decline, whereas Apple recorded a more significant reduction of 9.6 percent, selling 50.1 million iPhones compared to the previous 55.4 million.
This phenomenon might be attributed to Apple announcing its new devices in September, hence the iPhone 15 series boosting sales in the last quarter of the previous year, diminishing the novelty's impact by now. In contrast, Samsung showcased its Galaxy S24 series in January, positively affecting the sales for this quarter. (Moreover, the launch was quite successful.)
Following the two leaders, the Chinese competitors are significantly behind, with two of them reporting considerable growth in the first quarter. Xiaomi’s sales increased by 33.8 percent to 40.8 million units, while Transsion, a brand still relatively unknown in many markets, expanded its presence by 84.9 percent to 28.5 million. As a result, Transsion surpassed Oppo, which saw a sales volume of 25.2 million and an 8.5 percent decline.
Future sales in the coming quarters could largely depend on how effectively each manufacturer can integrate new features powered by artificial intelligence into their devices, along with their marketing strategies.
The International Data Corporation (IDC) has published its estimates for smartphone sales in the first quarter of this year. The research firm identified a total of 289.4 million new mobile devices finding owners worldwide, which is a 7.8 percent increase compared to the same period last year.
Samsung leads the chart, reclaiming/strengthening its top spot from Apple’s brief reign. To achieve this, they had to sell 60.1 million devices, a figure essentially matching that of the previous year (60.5 million units). This practically stagnant performance marked only a 0.7 percent decline, whereas Apple recorded a more significant reduction of 9.6 percent, selling 50.1 million iPhones compared to the previous 55.4 million.
This phenomenon might be attributed to Apple announcing its new devices in September, hence the iPhone 15 series boosting sales in the last quarter of the previous year, diminishing the novelty's impact by now. In contrast, Samsung showcased its Galaxy S24 series in January, positively affecting the sales for this quarter. (Moreover, the launch was quite successful.)
Following the two leaders, the Chinese competitors are significantly behind, with two of them reporting considerable growth in the first quarter. Xiaomi’s sales increased by 33.8 percent to 40.8 million units, while Transsion, a brand still relatively unknown in many markets, expanded its presence by 84.9 percent to 28.5 million. As a result, Transsion surpassed Oppo, which saw a sales volume of 25.2 million and an 8.5 percent decline.
Future sales in the coming quarters could largely depend on how effectively each manufacturer can integrate new features powered by artificial intelligence into their devices, along with their marketing strategies.
Translation:
Translated by AI
