Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Twitter Is Banning Political Ads Seeking Votes Or Money

Twitter Is Banning Political Ads Seeking Votes Or Money

“We’re absolutely going to make mistakes here. But we firmly believe that it’s better for us to start getting it right and giving people ways to tell us how it’s wrong.”
Twitter revealed a long-awaited political ads policy on Friday that banned paid content from candidates, political parties, and government officials, but allowed advertisers to raise awareness around certain causes including environmental issues and social equity.

The policy, which will go into effect next week, will prohibit political ads that reference candidates, parties, government officials, ballot measures, legislation, regulation, directives, or judicial outcomes. It will also ban ads that appeal for votes or solicit financial support for political causes.

When CEO Jack Dorsey announced the company’s initial plan last month, critics wondered how Twitter would define paid political content, much less enforce a complete ban on it. Its policy, however, carves out certain exemptions -including some for news publishers -and will allow for companies and organizations to run ads that advocate for certain causes with some restrictions.

BuzzFeed News had previously reported about Twitter’s plans through discussions the San Francisco-based company was having with advertisers. In those meetings earlier this month, Twitter staffers suggested that ads that spread awareness about issues of national significance would still be allowed, while those advocating for candidates or legislation would be banned.

In a call with reporters on Friday, Twitter’s senior leadership acknowledged that the policy would evolve over time and that the company, which will use a combination of algorithms and human moderators to flag prohibited political ads, will run into problems.

“We’re absolutely going to make mistakes here,” said Vijaya Gadde, Twitter’s legal and policy head. “But we firmly believe that it’s better for us to start getting it right and giving people ways to tell us how it’s wrong.”

In the US, the company said that advertisements from political action committees and tax-exempt social welfare organizations, or 501(c)(4)s, would be prohibited. Twitter will allow, however, advertisements from approved news publishers that reference political coverage but not ads with content that's for or against a political issue. For example, a newspaper can run ads highlighting its coverage of President Donald Trump, but it cannot publish ads that highlight its editorial board’s endorsement of a certain candidate.

The social network will also permit certain “cause-based” advertising without discrimination based on the point of view of those ads, ranging from fracking advocacy to calls to combat global warming. That stated neutrality is in contradiction to fears raised by presidential candidate and Massachusetts Sen. Elizabeth Warren, who suggested that Twitter would allow ads from fossil fuel companies while preventing ads from climate change activists, and by Texas Sen. Ted Cruz, who raised fears about bias in Twitter’s new policy on Monday.

“The Star Chamber’s Censorship Rules get more incoherent,” he tweeted. “Simpler restatement of their policy: ‘Lefty PC propaganda will be allowed; actual “facts” will not. Trust us. We’re Silicon Valley billionaires. And we know best.’”

Twitter’s new policy would still allow those ads from activists so long as they do not “have the primary goal of driving political, judicial, legislative, or regulatory outcomes” and are tied to an organization’s “publicly stated values.”

For cause-based advertising, organizations must go through a certification process and will only be allowed to target users down to the state or province level, not by zip codes. Those advertisers will also be prevented from targeting based on keywords or terms associated with politics, including “liberal” or “conservative.”

Del Harvey, vice president of trust and safety, said that Twitter would maintain a public list of non-targetable words for the sake of transparency. She also noted that Twitter did not anticipate any significant financial impact to its business because of the policy change.

When Dorsey announced late last month that Twitter would “stop all political advertising,” the San Francisco–based company was praised by the likes of former Secretary of State Hillary Clinton, Democratic presidential candidate Joe Biden, and Rep. Alexandria Ocasio-Cortez.

Others criticized Twitter, arguing that the policy would favor political incumbents by preventing challengers from gaining name recognition. Trump’s campaign manager, Brad Parscale, called it a move to “silence conservatives.”

On Friday’s call, Gadde and Harvey noted that there will be a learning process in determining what ads are appropriate and acknowledged that bad actors would try to game the system.

“We fully expect this to evolve over time,” said Harvey. The new policy will go into effect on Nov. 22.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
The Country That Got Too Rich? Public Spending Dominates Norway Election
EU Proposes Phasing Out Russian Oil and Gas by End of 2027 to End Energy Dependence
More Than 150,000 Followers for a Fictional Character: The New Influencers Are AI Creations
EU Prepares for War
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Druzhba Pipeline Incident Sparks Geopolitical Tensions
Cost of Opposition Leader Péter Magyar's Economic Plan Revealed
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
Budapest Central European Fashion Week Kicks Off
U.S. Celebrates Labor Day
Hungarian National Team Captain Scores Epic Goal
×