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Mészáros Group Expands Its Culinary Portfolio with Acquisitions in Budapest

Mészáros Group Expands Its Culinary Portfolio with Acquisitions in Budapest

The purchase of Monyó Holding and its Pastrami restaurant highlights a strategic move to enhance and secure the gastronomic venture.
The Mészáros Group, under the banner of its Talentis Group Zrt., has taken ownership of Monyó Holding Kft.

and its subsidiary, Pastrami Kft., which operates the renowned Pastrami restaurant in Budapest's Óbuda district.

The announcement made on Friday via the Hungarian news agency MTI reveals another calculated step to bolster their hospitality sector ventures.

The acquisition aims to preserve the brand, established in 2009, while upgrading and perpetuating the restaurant's operations over the long term.

The Talentis Group Zrt.

now owns 100% of Monyó Holding Kft., which in turn owns the real estate hosting the Pastrami restaurant.

This transfer of ownership enables the lease-based utilization of the property for the restaurant's operations by Pastrami Kft., thus integrating it fully into the Mészáros portfolio.

The Pastrami restaurant, celebrated for its blend of traditional and modern culinary artistry, accords with Mészáros Group's growing collection of eateries.

Despite its popularity, the restaurant has faced challenges, particularly from the aftershocks of the COVID-19 pandemic and the surge in energy prices due to geopolitical conflicts, leading to financial losses over recent years.

However, Mészáros Group's robust financial standing and operational synergies promise stability, future prosperity, and securement of existing jobs.

Lőrinc Mészáros, the group's namesake owner, emphasized that the Pastrami acquisition represents not just a financial investment but also a cultural one.

For over 15 years, the dining establishment has been a key player in Óbuda's gastronomic landscape, marrying tradition with evolving culinary trends while upholding exceptional quality.

Future improvements are on the horizon as part of a strategic agenda that encompasses safeguarding the restaurant’s value and delivering top-tier guest experiences.

These enhancements will extend to equipment, offerings, and operations, aligning with contemporary market trends while leveraging the expertise of its existing workforce.

Operating since January 2009, the Pastrami restaurant offers both local and international bistro cuisine.

As its name suggests, the venue is famed for its pastrami, a Central European-derived New York sandwich.

The preparation process, including curing, drying, warm smoking, and steaming, is handled in-house, with annual production reaching 600-800 kilograms of pastrami meat.

The spacious venue is designed to be family-friendly, featuring a children's corner and accommodating guests with dogs.

Beyond daily à la carte service, Pastrami hosts events and caters, providing meals for children attending local camps during summer.

Their dishes are also available for home delivery through a well-known food courier service, a fact highlighted in the Mészáros Group's communication.
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