Demand for Specialized and Healthy Food Products Soars, SPAR Reveals Consumer Favorites
The demand for SPAR's health-conscious and "free-from" product range is on the rise, as the company expands its offerings in response to consumer needs.
Today, the range encompasses over a thousand products, catering to those who, due to health reasons, must choose lactose-free or gluten-free options, as well as to individuals whose lifestyle changes prompted by sports, diet, or a meatless diet lead them to regularly shop from SPAR’s Lifestyle category.
According to a survey, 22 percent of respondents adhere to a diet that is sugar-free, reduced in carbohydrates, or devoid of lactose or gluten, with the majority expressing a specific interest in sugar-free or reduced sugar products.
SPAR’s Lifestyle category, which includes gluten-free and lactose-free items, vegan and organic products, vitamins, and dietary supplements, is prominently featured on designated shelves. Furthermore, SPAR’s website offers nutritional advice and a wealth of health-conscious recipes, as stated in the company's press release.
SPAR regularly promotes its health-conscious and "free-from" products, with promotional flyers highlighting Lifestyle products on a weekly basis, offering between 5 to 15 items at discounted prices.
This shift towards a healthier, more accommodating shopping experience reflects SPAR’s commitment to meeting the evolving dietary needs and preferences of its customers, underscoring the growing trend towards specialty diets and the incorporation of health-conscious choices into everyday living.