Hungary this week unveiled a highly unusual Christmas-season tourism campaign under the banner of national security and migration policy.

The video, posted by Prime Minister Viktor Orbán, invites visitors to “experience Europe the way it should be, in Hungary,” describing the country as “your safe place in Europe” because, the message says, “there are no illegal migrants here.”

The video shows snow-covered landscapes, festive street scenes in Budapest, traditional Hungarian families, and holiday-season cheer — all under the tagline: “We pay a fine of one million euros a day to Brussels because we refuse to allow illegal migrants in — for our safety and yours.”

Budapest’s announcement comes as the country continues to face a mounting penalty from the European Court of Justice (ECJ) and the European Commission.

The court in June two-thousand-twenty-four ordered Hungary to pay a lump sum fine of two hundred million euros and a daily penalty of one million euros for failing to comply with EU asylum rules.

Hungarian authorities have yet to bring their legislation fully into compliance.

According to the Hungarian government, that fine is the price to pay for protecting citizens from illegal migration and preserving public safety.

In a post accompanying the video, the prime minister stated that paying the fine is preferable to “living in fear.”

Critics and independent observers point out that the fine was imposed not because Hungary was keeping out migrants as a policy, but because it failed to uphold legal obligations to asylum seekers — including denying them lawful processing, detaining them indefinitely, and refusing adequate access to asylum procedures.

The infringement was first issued in two thousand twenty after findings that Hungary’s so-called transit-zone regime violated EU protections.

Under that ruling, the ECJ mandated compliance, which Hungary has not fully achieved.

Nevertheless, the Hungarian government insists the campaign is part of a broader effort to defend national sovereignty and deliver what it frames as “security and stability” to both citizens and visitors.

The video directly appeals to tourists: offering a scenic, peaceful, migration-free holiday experience in the heart of Europe.

The Christmas tourism push underscores how the government is recasting a domestic political issue — opposition to immigration — into a country-branding device aimed at foreign visitors.

By doing so, it seeks to turn a legal and political liability into a promotional asset.

That rebranding effort occurs amid widening tensions between Hungary and European institutions over migration and the rule of law.

With the daily fines continuing to grow and no end in sight, the political gamble is bold: bet on attracting tourism while defying Brussels’ pressure to adjust domestic policies.

Whether foreign holidaymakers embrace the message, or whether the campaign deepens Europe-wide scrutiny of Hungary’s migration stance, remains to be seen.