The fast-food chain experiences its largest quarterly sales drop since the COVID-19 pandemic, prompting concerns about consumer behavior and economic outlook.
McDonald's has reported a 3.6% decline in U.S. sales for the first quarter, highlighting challenges faced by the fast-food giant amid economic uncertainty and decreased consumer spending.
This drop is attributed to a lower customer turnout, which company executives link to anxiety surrounding volatile economic conditions, recently intensified by policy decisions made by the Trump administration.
This decline marks the steepest quarterly sales drop since an 8.7% fall at the height of the
COVID-19 pandemic.
Chris Kempczinski, CEO of McDonald's, emphasized that the company is striving to navigate what he described as 'the most challenging market conditions.' Additionally, the company experienced a 1% decrease in global sales during the first three months of the year, underscoring the pervasive impact of consumer uncertainty.
In parallel, the automotive industry is also feeling the effects of these conditions.
General Motors announced on Thursday that it has revised its profit forecast for the upcoming year downward, citing potential losses of up to $5 billion by 2025 due to tariffs imposed under Trump’s administration.
The auto manufacturer indicated that these financial strains would persist even if the administration were to reduce tariffs on foreign cars and parts or provide other concessions.
Mary Barra, CEO of General Motors, projected the company's earnings before taxes for the year to be in the range of $10 billion to $12 billion, factoring in tariff burdens estimated between $4 billion and $5 billion.
This forecast contrasts sharply with a previous estimate of $13.7 billion to $15.7 billion.
The uncertainties stemming from Trump’s tariff policies have created challenges for numerous automakers.
Stellantis, the parent company of brands like Jeep, Chrysler, and Fiat, has also retracted its financial forecast for the year, alongside German manufacturer
Mercedes-Benz.
Analysts suggest that Stellantis and Ford may be particularly vulnerable to the ramifications of these policies, alongside several other sectors facing the economic impact of tariffs.