Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Her 10 years Instagram Handle Was ‘Metaverse.’ Last Month, It Vanished.

Her 10 years Instagram Handle Was ‘Metaverse.’ Last Month, It Vanished.

Five days after Facebook changed its name to Meta, an Australian artist found herself blocked, with seemingly no recourse, from an account documenting nearly a decade of her life and work.
In October, Thea-Mai Baumann, an Australian artist and technologist, found herself sitting on prime internet real estate.

In 2012, she had started an Instagram account with the handle @metaverse, a name she used in her creative work. On the account, she documented her life in Brisbane, where she studied fine art, and her travels to Shanghai, where she built an augmented reality company called Metaverse Makeovers.

She had fewer than 1,000 followers when Facebook, the parent company of Instagram, announced on Oct. 28 that it was changing its name. Henceforth, Facebook would be known as Meta, a reflection of its focus on the metaverse, a virtual world it sees as the future of the internet.

In the days before, as word leaked out, Ms. Baumann began receiving messages from strangers offering to buy her Instagram handle. “You are now a millionaire,” one person wrote on her account. Another warned: “fb isn’t gonna buy it, they’re gonna take it.”

On Nov. 2, exactly that happened.

Early that morning, when she tried to log in to Instagram, she found that the account had been disabled. A message on the screen read: “Your account has been blocked for pretending to be someone else.”

Whom, she wondered, was she now supposedly impersonating after nine years? She tried to verify her identity with Instagram, but weeks passed with no response, she said. She talked to an intellectual property lawyer but could afford only a review of Instagram’s terms of service.

“This account is a decade of my life and work. I didn’t want my contribution to the metaverse to be wiped from the internet,” she said. “That happens to women in tech, to women of color in tech, all the time,” added Ms. Baumann, who has Vietnamese heritage.

She started Metaverse Makeovers in 2012. When a phone running her app was held above one of the intricate real-world fingernail designs created by her team, the image on the screen would show holograms “popping” from the nails. This was before Pokémon Go, before Snapchat and Instagram filters became part of everyday life.

She saw the potential to scale the technology to clothing, accessories and beyond, but her investment money ran out in 2017, and she returned to the art world.

In the meantime, Mark Zuckerberg, Facebook’s chief executive, was investing heavily in his own futuristic vision of the metaverse — what he called “an embodied internet where you’re in the experience, not just looking at it.”

“The metaverse,” Mr. Zuckerberg said in announcing his company’s new name, “will not be created by one company.” Instead, he said, it will welcome a range of creators and developers making “interoperable” offerings.

Cory Doctorow, a tech blogger and activist, said this professed openness came with big caveats.

“He built Facebook by creating a platform where other businesses meet their customers,” Mr. Doctorow said, “but where Facebook structures the overall market, reserving to itself the right to destroy those businesses through carelessness, malice or incompetence.”

That vast power, governed by opaque policies and algorithms, extends to the company’s control over individual user accounts.

Facebook has essentially unfettered discretion to appropriate people’s Instagram user names,” said Rebecca Giblin, director of the Intellectual Property Research Institute of Australia at the University of Melbourne. “There can be good reasons for that — for example, if they’re offensive or impersonating someone in a way that causes confusion.”

“But the @metaverse example highlights the breadth of this power,” she said, adding that under Facebook’s policies, users “essentially have no rights.”

On Dec. 2, a month after Ms. Baumann first appealed to Instagram to restore her account, The New York Times contacted Meta to ask why it had been shut down. An Instagram spokesman said that the account had been “incorrectly removed for impersonation” and would be restored. “We’re sorry this error occurred,” he wrote.

Two days later, the account was back online.

The spokesman did not explain why it had been flagged for impersonation, or who it might have been impersonating. The company did not respond to further questions about whether the blocking had been linked to Facebook’s rebranding.

Now that her account has been resurrected, Ms. Baumann plans to fold the saga into an art project she started last year, P∞st_Lyfe, which is about death in the metaverse. She’s also considering what she can do to help ensure that the metaverse becomes the inclusive place she said she had tried to help build.

“Because I have been working in the metaverse space for so long, 10 years, I just feel worried,” she said. She fears, she added, that its culture could be “corrupted by the kind of Silicon Valley tech bros who I feel lack vision and integrity.”
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
Newsletter

Related Articles

0:00
0:00
Close
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
The Personality Rights Challenge in India’s AI Era
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Study Finds No Safe Level of Alcohol for Dementia Risk
Trump Says Ukraine Can Fully Restore Borders with NATO Backing
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
European manufacturers against ban on polluting cars: "The industry may collapse"
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
U.S. and China Agree on Framework to Shift TikTok to American Ownership
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
The New Life of Novak Djokovic
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
France, at an Impasse, Heads Toward Another Government Collapse
×