Coca-Cola is pulling all paid social media advertisements for 30 days, saying "there is no place for racism on social media," CEO James Quincey said in a statement on Friday.
Companies taking public stands have criticized how Facebook polices misinformation about Black Lives Matter protests and handles content posted by President Trump.
Facebook announced Friday it would begin labeling posts that break its rules, but are deemed "newsworthy" — for instance, because they come from public figures, Axios' Margaret Harding McGill reports.
The company previously let figures like Trump freely post material that appeared to violate policies around issues like targeted harassment and hate speech.
On the other hand, there is a big debate if they have to do it or respect the freedom of speech.