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Artificial Intelligence Takes the Screen in Public Television News Broadcast

In a groundbreaking move, a program host created with the help of artificial intelligence (AI) was introduced on Duna's science and educational program, Delta.
Launching a revolutionary innovation in its latest season, the show introduced Bíró Ada as its host, whose appearance, face, and voice were all crafted by AI using existing programs, as reported on M1's Monday night news broadcast.

The content delivered is entirely determined by Delta's editorial team, alongside which, the AI-generated visual and linguistic model has become a constant co-host with Fejős Ádám in Delta, according to MTI.

Film expert Viktor Dudás believes that Delta is precisely the kind of program where such unique technological novelties have their place and potentially play an important role.

“There is absolutely a place for such an appearance in this type of show, where science is the focus and the program strives to present absolute innovations. It's entirely appropriate to involve the highest level of technical innovations, even in the way the program's speakers are presented,” Viktor Dudás stated. He added that it's a very interesting innovation and looks forward to seeing how the audience will react, “BECAUSE WE HAVE NEVER SEEN ANYTHING LIKE THIS ON SCREEN IN HUNGARY BEFORE.”

The most advanced linguistic model was used to ensure the AI-created host speaks Hungarian beautifully, while the latest video model allows it to move. (The specific models used were not disclosed in the program.) As mentioned, a delicate balance of these technologies was necessary for Bíró Ada to share the latest scientific news from around the world with viewers.

“IT'S NOT SOMETHING TO FEAR, BUT TO TRY OUT”

Zoltán Szűts, a media and digital pedagogy researcher and dean of the Pedagogical Faculty at Eszterházy Károly University, spoke on M1 about how artificial intelligence is created and directed by humans. The AI expert emphasized that every technology in history has brought about upheaval, including artificial intelligence, but the response should not be fear but rather experimentation, understanding, and ultimately utilization.

“In the past decade, we have talked a lot about how the world of work is transforming due to digitalization, and artificial intelligence is a trend that will definitely represent a leap. THIS DOES NOT MEAN THAT PEOPLE WILL LOSE THEIR JOBS. ON THE CONTRARY! IT MEANS THAT THE NATURE OF WORK WILL CHANGE. A technology shift always presents challenges, and with artificial intelligence, we must acknowledge that this technology operates as an assistant. It functions as a helper,” stressed Zoltán Szűts.
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