Despite shutting down a decade ago, the saga of iWiW, Hungary's first social networking site launched in 2002, has not concluded. The trademarks have changed hands among several companies over time and are now owned by MediaWorks, part of the pro-government media empire. According to G7, based on trademark protection database documents, MediaWorks has repurchased the expired iWiW trademarks, securing the rights to the logo and brand.

This means that MediaWorks has the freedom to use the brand elements of the former social network and could potentially launch a new community site under the iWiW name without any legal barriers.

iWiW was taken over by Origo, which was part of Magyar Telekom, in 2006. When Origo shifted towards government alignment, iWiW's fate was sealed, and it was shut down in 2014 amidst the rising popularity of Facebook in Hungary. The iWiW trademarks remained with New Wave Media, which operated Origo, and these were subsequently absorbed by MediaWorks in 2022, along with the Freemail email service.

Interestingly, anonymized data from the defunct social network has been utilized in various sociological research studies in recent years.