Forced by the pandemic to go virtual in 2021 and hybrid last year, tens of thousands of show-goers are hoping for a return to packed halls and rapid-fire deal-making that were long the hallmark of the annual gadget extravaganza.
"In 2022, it was a shadow of itself — empty halls, no meetings in hotel rooms," Avi Greengart, an analyst at Techsponential told Agence France-Presse. "Now, [we expect] crowds, trouble getting around and meetings behind closed doors — which is what a trade show is all about."
The CES show officially opens Thursday, but companies will begin to vie for the spotlight with the latest tech wizardry as early as Tuesday.
Gadgets or services pitched as being part of the next-generation of the internet — or "Web 3" — are also expected to include mixed reality gear as well as blockchain technology and NFTs.
Web 3 promises a more decentralized internet where tech giants, big business or governments no longer hold all the keys to life online.
"The idea of how we are going to connect is going to be part of the big trend at CES," said Creative Strategies analyst Carolina Milanesi.
Analysts had expected cryptocurrencies to be touted among Web 3 innovations at the show, but there "could be pullback" because of the implosion of cryptocurrency platform FTX and the arrest of its boss Sam Bankman-Fried, according to Milanesi.
CES offerings will likely show effects of the pandemic, since products designed during a time of lockdowns and remote work will now be heading for market even if lifestyles are returning to pre-COVID habits, noted Greengart.
Tech designed to better assess health and connect remotely with care providers will also be strong at CES.
And though the show is unabashedly devoted to consumerism, the environment will also be a theme from gadgets designed to scoop trash from waterways to apps that help people cut down on energy use.
A lot of companies are eliminating plastic from packaging and shifting to biodegradable materials, while also trying to reduce carbon emissions, according to analysts.
"If you are the kind of person who is off the grid growing vegetables, then CES is not for you," Greengart said. "But I do commend companies that find ways to make their products and the supply chain more sustainable."