Budapest Post

Cum Deo pro Patria et Libertate
Budapest, Europe and world news

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

The German sportswear brand has been in a predicament over what to do with millions of Yeezy brand shoes sitting in storage after their sale was put on hold following the company's high-profile split with Kanye West last year.

Adidas has said it plans to sell some of its Yeezy trainers and merchandise from its defunct partnership with Kanye West and donate some of the proceeds to charity.

The German sportswear giant has been in a predicament over the Yeezy stock after it cut ties with West over his antisemitic comments late last year.

Millions of Yeezy brand shoes with a retail value of €1.2bn (£1.05bn) are sitting in storage after their sale was put on hold - with their value in the resale market rocketing after production stopped, with some models more than doubling in price.


The debacle over the rapper, now known as Ye, contributed to the company's first annual loss in more than three decades.

Adidas chief executive Bjoern Gulden said burning the goods "would not be a solution" and said the firm is trying to sell some of the merchandise "over time", adding that proceeds would be donated to international organisations that West had harmed with his comments.

Adidas, which was criticised for not acting sooner over Ye's remarks, was among a string of companies which cut ties with the 45-year-old after he made antisemitic comments on social media.

Yeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of pounds.

Mr Gulden said at the company's annual shareholder meeting that it had yet to be determined when and how the planned sale would proceed.

He said the company had decided against donating the sneakers to avoid them reaching the market in a roundabout way.

Shares in Adidas went up 2% following the meeting.

By selling some of the stock, the company is potentially minimising a $700m (£559m) loss this year, but it is unclear how
much stock will be sold and what proportion of the proceeds will be donated.

If the goods are sold, Ye will be entitled to previously-agreed commissions - 15% of turnover, according to media reports.

Mr Gulden defended Adidas's years-long collaboration with the rapper, saying that "as difficult as he was, he is perhaps the most creative mind in our industry".

Comments

Anna 1 year ago
Yes it is all about the $$$$$. Some going to charity likev1 penny pn the dollar if they feel generous

Newsletter

Related Articles

0:00
0:00
Close
China Unveils AI App Inspired by Iron Man's Jarvis
Iranian Plots to Kill Jews in Europe Unveiled
Public Health Data Debate, Kidney Transplants, Wildfires, Typhoon Impact, and Controversial YouTube Bans: A Diverse Week in News
Sinner Makes History, Italy Upsets France, Ronaldo's 900th Career Goal, and More in Sports Highlights
Porn streamer OnlyFans paid owner $630mn in dividends
China ends tariffs on all goods exported to China from the poorest countries in the world it has diplomatic ties with, including 33 African nations
Ukraine's Major Government Reshuffle: Andrii Sybiha Appointed New Foreign Minister
WALZ'S FOR TRUMP": Gov. Tim Walz’s family is proudly expressing their 'strong support' for former President Trump
In a public interview yesterday, Putin openly said he wants Kamala Harris to win the 2024 election.
French Woman Testifies in Landmark Rape Trial
Michel Barnier Appointed as Prime Minister of France
Britain Plans to Combat 700 Years of Nepotism in Its Governmental System by Ending Hereditary Peerships in the House of Lords
The art technique of Grandma Mei Ling, age 82
Hungary's Dependence on Russian Oil
Mongolia Refuses to Arrest Putin Despite ICC Warrant
France Pilots Mobile Phone Ban in Schools
Hungary's Quest for Energy Stability Amid Global Tensions
Germany's Establishment War on Democracy: Blocking the People's Choice
WHO-Led Study Finds No Link Between Mobile Phones and Brain Cancer
Russian Missile Strike Kills 49 in Poltava, Ukraine
Major Cabinet Resignations in Ukraine
Putin Defies ICC Arrest Warrant with Mongolia Visit
Frenchman On Trial for Decade-long Abuse of Drugged Wife
Today in Venezuela, November in America? Venezuela, an arrest warrant was issued against the election loser, González
The British bus driver explains to usual suspects that they cannot travel without a ticket. Education is important.
Norway Sets New Electric Vehicle Sales Record
End of an Era: Volkswagen in Historic Factory Shutdowns in Germany
Turkey officially submits application requesting to join BRICS
U.S. seizes Venezuela President Nicolas Maduro's airplane in the Dominican Republic
Switzerland Urged to Reconsider Its 500-Year Neutrality
AfD's Historic Victory in Thuringia State Election, Germany
Rising Influence of AfD Highlights Growing East-West Divide in Germany
Spanish Police Arrest Three for Ibiza Luxury Home Robberies
AfD Secures Historic Victory in East German State Elections
EU Rejects Maduro’s Election Win Claim in Venezuela
EU and UK Reinstate 100ml Liquid Rule for Airport Security
Polish PM Threatens to Block Ukraine’s EU Bid Over Historical Dispute
French Lawmakers Initiate Impeachment Against Macron
Elon Musk Warns of US Bankruptcy Due to Government Overspending
Elon Musk Accuses Brazilian Supreme Court Justice of Election Interference
Germany's Far-Right AfD Set to Win Regional Elections
Universe May Have Had a Pre-Big Bang 'Secret Life'
Israeli Union Announces Nationwide Strike After Hostages Found Dead
Brazilian Judge Alexandre de Moraes Blocks Elon Musk's X
Volos Declares State of Emergency Due to Massive Fish Die-Off
Ukraine Successfully Test Fires First Indigenously-Made Ballistic Missile
Marseille Museum Hosts Nude Exhibition on Naturism
Russia Warns of World War III Risks Over Ukraine Conflict
Ukraine Proposes Next Peace Summit in Global South
Russia and Ukraine Exchange 115 Prisoners of War Each in UAE-Brokered Deal
×