According to MTI, from May 2022, when announcing trade discounts, sellers must always indicate the previous price. This can only be the lowest price within the previous thirty days. This means that shops and webshops can no longer boost discounts by inflating their prices for a short period before sales.
As Napi.hu wrote, the regulations are amended in line with an EU directive to provide consumers with reliable and accurate information. These rules will clarify how traders can indicate the extent of sales in their advertisements. This applies to ads in shop windows, shelves, catalogues, and websites. When announcing a price reduction, sellers must indicate the previous price in forints.
Boglárka Priskin, an expert in competition law at the Cerha Hempel law firm, announced the following a few months ago:
She added that when announcing a price reduction, the original price must be indicated in addition to the selling price. The original price is the lowest price in the specified period before the price reduction. This “specified period” is a minimum of 30 days prior to the reduction. In the case of a product that has been on the market for less than 30 days, the minimum is 15 days.
The standard does not apply to perishable products or those with a short shelf life, such as food. Priskin finds it important to note that the new rules only affect the price reduction of products offered for sale.
In the New Year, the consumer protection agency is extending its investigation programme to new areas. Fast food outlets, wedding dress shops, and pawnshops, among others, can expect thorough checks.